FIVE TYPES OF HEAT – REVENGE IS SWEET!

After one of the coldest British winters in living memory, Domino’s is putting a bit of spice back into our lives with the launch of its hottest pizza yet – Meltdown-The Revenge.

Set to tingle the taste buds of those who are brave enough to take on this fiery pizza, the new addition to the Domino’s menu is covered in an array of mouth and eye watering toppings. With five different types of heat in the form of chilli cheese slices, sweet chilli peppers, jalapeños, bird’s-eye chilli peppers and American style mustard, as well as ground beef, meatballs and mozzarella, Meltdown-The Revenge has the power to drive even the toughest pizza-eater to tears.

Meltdown –The Revenge is the even hotter sequel to Domino’s scorching Meltdown pizza, which first sizzled its way into stores back in 2006.

Robin Auld, sales and marketing director of Domino’s Pizza, said: “After one of the country’s coldest winters on record, we felt it was time to heat everyone up and put some spice back into their lives. We are hoping that with the arrival of our hottest pizza to date, Meltdown-The Revenge, we will be able to do just that.”

So why not challenge your friends, family and colleagues to take on the heat of the Meltdown-The Revenge, now available from Domino’s stores across the country. With the African bird’s-eye chilli coming in only three places behind law enforcement grade pepper spray on the Scolville heat scale, we guarantee it won’t be as easy as you think!

To top off this fiery new addition to Domino’s menu, the pizza delivery expert is also introducing a succulent new side of BBQ ribs. These tender pork ribs smothered in sticky BBQ sauce are the perfect, finger-licking accompaniment to any order.

Every Domino’s pizza is hand-made to order using fine, fresh ingredients, like its famous fresh dough, vine-ripened tomato sauce and 100 per cent mozzarella cheese. Plus, with a choice of bases, sauces and tasty toppings, there are around 75 million different pizza combinations for you to choose from.

To grab a slice of the action, call Domino’s national hotline 087 12121212, go online at www.dominos.co.uk or visit your local store.

-ENDS-

Note to editors:
Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market. As at 27 December 2009, there were 608 stores in the UK and the Republic of Ireland. Of these, 481 stores are in England, 45 are in Scotland, 22 are in Wales, 14 are in Northern Ireland, 45 are in the Republic of Ireland and one is a mobile unit. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 8,900 Domino’s Pizza stores in over 60 countries. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers can order from Domino’s via the national hotline 087 12121212 (Calls cost 10p per minute from a BT line. Calls from mobiles may vary) and online at www.dominos.co.uk. Orders can also be placed via SMS and to register for this service, customers should visit www.dominos.co.uk.

For more information, please contact:
The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654
E: pr@dominos.co.uk