Bigballs Films, with advertising agency BMB, are producing two unique, interactive live TV ads for Carling prior to the first England World Cup match in South Africa. Building on the success of Carling’s ‘You Know Who Your Mates Are’ campaign, a competition will be announced during the first Carling commercial that runs on ITV 24 hours prior to the match, asking for people to register online for the chance to win one of a thousand kegs of Carling Home Draft to be delivered to their front door the next day before kick off.

In a unique twist, for a handful of winners the keg will arrive on their doorstep along with the Carling gang, camels included, that will be filmed and turned around by the Bigballs team just in time to air as the final ITV advert before England’s match starts on Saturday.

“At Bigballs Films we pride ourselves in producing innovative, trans-media content for brands, and as advertisers fight for cut through during the World Cup period a live, interactive advert looks set to achieve not only stand out in a cluttered market but will engage with, and capture the imagination of, English World Cup fans.”  Tom Thirlwall, CEO Bigballs Films

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About Bigballs Films:

Bigballs develop and produce innovative transmedia content – from the first ever social networking drama Kate Modern, to pioneering campaigns for brands including Vodafone, Red Bull, Nokia and Oakley that have resulted in numerous awards including two BAFTA nominations.

There are a whole new slate of projects set for 2010 that will push the boundaries still further, including groundbreaking social gaming titles and other projects that take entertainment and real world experiences in totally new directions.

For more on BigBalls, please visit www.bigballsfilms.com

FOR MORE INFORMATION:
Tom Thirlwall

BigBalls Films

Tom@bigballsfilms.com