Seven Squared, the leading customer engagement agency, has won the licensed contract to produce the three event programmes for the AEGON British Tennis Series, following a competitive pitch managed by the Lawn Tennis Association (LTA).

The AEGON Championships at London’s prestigious Queen’s Club, AEGON Classic at Edgbaston Priory Club and AEGON International at Devonshire Park, Eastbourne, make up the AEGON British Tennis Series, the three grass court tournaments which provide a coherent and structured lead into The Championships, Wimbledon.

The objectives were to produce a high-quality souvenir item for those attending the tournaments, reflect the partnership between the LTA and AEGON, promote the British Tennis Series and inspire and encourage interest in the game and British Tennis, while maintaining a clean and contemporary look and feel.

“Seven Squared produced some interesting and engaging material during the pitch process which we felt reflected the status and prestige of the AEGON Championships and the rest of the British Tennis Series. We look forward to working with them and to seeing the end results,” says Chris Kermode, Tournament Director of the AEGON Championships.

Sean King, Seven Squared CEO said: “The Aegon Championships are one of summers perennial sporting favourites. Adding it to our existing sports portfolio that includes the League Managers Association and Wembley, builds on our strategy of developing a thriving sports division.”

About Seven Squared

Seven Squared was established in 2007 following the acquisition of Square One Publishing by Seven Publishing Group. With total revenues of £30m, Seven Squared is now a top player in the fast-growing customer-publishing sector.

Clients include Sainsbury’s, Coutts & Co, Lawn Tennis Association, English Heritage, First Great Western, HBOS, Waterstone’s, Defra, St George, Alliance Healthcare, Highways Agency, Marks & Spencer, Metropolitan Police Service, First TransPennine, RAC, Skandia, Training and Development Agency for Schools and Vision Express.

For more information contact:

Jane Austin or Sam Solley at Persuasion Communications on 020 7485 4777 or jane@persuasioncomms.com / sam@persuasioncomms.com