Category Archives: Television

DOMINO’S AND ESPN TEAM UP TO DELIVER FREE WEEKEND OF TOP SPORT

March 03, 2011   Giulia   No comments

ESPN Free Weekend, courtesy of the pizza delivery experts, gives sports fans a taste of the action on from Barclays Premier League, Aviva Premiership, WRC, Serie A, NBA Basketball in London, American Sport and more.

Domino’s, the local pizza delivery expert, is teaming up with ESPN in an exclusive deal to bring a free weekend of sport into homes across the country on ESPN and ESPN America.

From 6 a.m. on March 4, 2011 to 6 a.m. on March 7, ESPN’s Free Weekend will give fans a taste of the action courtesy of Domino’s Pizza. Fans will be able to watch a weekend of sport across both ESPN and ESPN America, including the live Manchester City v Wigan Athletic Premiership match, without subscription. The weekend’s sporting schedule will also feature a host of other sports including NBA Basketball (live from the O2 in London), Aviva Premiership Rugby, World Rally Championship live from Mexico, American sports action (including NHL hockey and College Basketball) and more – all courtesy of Domino’s.

The collaboration will also see Domino’s featured in TV and press ads, radio (including TalkSport) and acro

ss ESPN’s digital properties.

Simon Wallis, sales and marketing director for Domino’s, said: “Everyone knows sport and pizza are the perfect combination and we’re very pleased to be able to deliver fantastic Premiership action and other key sports during our Free Weekend on ESPN. We’re always looking for innovative new ways to reach people in their homes and by giving them a weekend of top free sport on ESPN, there’s never been a better reason to get a Domino’s pizza delivered and not miss a moment of the action.”

Alan Fagan, group director of advertising sales and sponsorship ESPN – Europe, Middle East and Africa, said: “T

his is an example of a great fit between two brands, promoting two great products that sports fans love. The breadth of the sporting events available to fans includes top-flight football, rugby, motorsports and basketball. It’s the perfect weekend for sport lovers to sit down with family and friends to watch, eat and enjoy.”

Grab a free taste of the action on ESPN, courtesy of Domino’s.  Complete the perfect weekend in with a pizza – order online at www.dominos.co.uk.

ESPN Free Weekend, courtesy of Domino’s Pizza, includes ESPN and ESPN America in the UK and Ireland. It is available to all Sky, Virgin Media and TalkTalk viewers in the UK and to all UPC and Sky viewers in the Republic of Ireland.

-ENDS-

Notes for editors:

ESPN is available on Sky, Virgin Media, TalkTalk TV and UPC (in Ireland) on the following channel numbers:

 

Sky (UK and Ireland):     Channel 417

Virgin Media:                     Channel 529 (HD – Channel 530)

TalkTalk TV:                        Channel 555

UPC (Ireland):                   Channel 407 (HD channel 416)

ESPN America is available on Sky, Virgin Media and Talk Talk on the following channel numbers:

Sky (UK and Ireland):     Channel 430, HD – Channel 431

Virgin Media:                     Channel 531

TalkTalk TV:                        Channel 566

UPC (Ireland):                   Channel 410

The partnership was coordinated by Arena Media.

 

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

 

As at 26 December 2010, there were 665 stores in the UK and the Republic of Ireland. Of these, 527 stores are in England, 47 are in Scotland, 26 are in Wales, 15 are in Northern Ireland, one is on the Isle of Man, 48 are in the Republic of Ireland and one is a mobile unit.

 

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,000 Domino’s Pizza stores in over 65 countries. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

 

Customers in the UK can order online at www.dominos.co.uk and customers in the Republic of Ireland can order online at www.dominos.ie. In addition, iPhone customers can order by downloading the free Domino’s app.

 

For more information, please contact:

The Domino’s Pizza Press Office

Domino’s Pizza Group Ltd

Tel: 01908 580654

E: pr@dominos.co.uk

 

Tristan O’Carroll

ESPN communications manager, UK

Tel: 020 8222 5850

E: tristan.ocarroll@espn.com

M: 07881 822417

 

Claire McGill

PR Executive

Domino’s Pizza Group Ltd

Lasborough Road, Kingston, Milton Keynes MK10 0AB

Tel: 01908 580654

Mobile: 07500 067107

Email: claire.mcgill@dominos.co.uk
Ref: DPGL/CM/386

 

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Turner launches Ben 10: Alien Force Game Creator in the UK

November 12, 2009   admin   No comments

Turner Broadcasting has launched a free online game creator on Cartoon Network based on its number one boys’ franchise Ben 10.

Ben 10: Alien Force Game Creator enables kids across the UK to build professional looking online games and share their work in the Game Creator online community.

To date, Game Creator has generated more than 20 million game plays and seen more than 50,000 games created since a soft launch on Cartoon Network’s website in October. Following its impressive UK debut, the Turner-created game is rolling out across 12 European territories.

Ben 10: Alien Force Game Creator is Cartoon Network’s first online game to incorporate user-generated content, and allows users to select everything from the game environment, to the heroes, the villains, obstacles and the game objective. Tiles and selected objects are then drawn onto a grid, creating a platform-style game that the creator must be able to complete in order to upload to Cartoon Network.

The top 200 games will feature on Cartoon Network’s fully moderated kids games area on the website, and games can be played, shared and rated by all visitors to the site. New content will appear on the site daily and visitors can browse for new games by hero, game type or favourite game creator.

Caroline Casey, director of Digital Development at Turner Broadcasting, EMEA said: “As the number one boys’ brand in the UK, the Ben 10: Alien Force Game Creator adds a new dimension to the way kids can engage with their favourite hero online. The character association clearly makes this game very special, but what stands it apart is that it’s so easy to use, and that kids are making stuff for kids. The phenomenal launch stats attest to Game Creator’s immense usability and playability.”

About Cartoon Network
Cartoon Network is a leading commercial kids’ TV network in the UK, which broadcasts a range of popular comedy and action-adventure animation. Hit shows include Ben 10, Star Wars: The Clone Wars, Bakugan Battle Brawlers, Storm Hawks, World of Quest, Johnny Test, Ed, Edd and Eddy and The Grim Adventures of Billy and Mandy. Cartoon Network can also be experienced through its award-winning website, via games, VOD, mobiles and through an array of licensing and merchandising. Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 14 languages and in more than 58 million homes. Cartoon Network is operated by Turner Broadcasting System Europe, a Time Warner Company.

In the UK Cartoon Network is available 24 hours a day on SKY 601; Tiscali TV 312; Virgin TV 704. It is also available on: Top Up TV Anytime; BT Vision; Sky Anytime; Virgin Central; Tiscali TV on-demand 310.

PR Contact:
Yinka Akindele
Senior Press Officer
Turner House
16 Great Marlborough Street
London
W1F 7HS
020 7693 1105
www.cartoonnetwork.co.uk

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