Domino’s Pizza, the pizza delivery expert, has launched a new six-sheet poster campaign with Blippar to bring its latest 555 pizza deal to life.

Over 6,000 sites across the country now sport Domino’s poster, which uses the Blippar app to create an augmented reality experience. Users can download deals for their nearest Domino’s store, get the Domino’s mobile ordering app, become a Facebook fan and view their local menu, all by looking at Domino’s poster through a smartphone. The different features of the six sheets ‘jump’ off the page when viewed through the Blippar app.

To non-Blippar users, the poster simply shows Domino’s current 555 deal, which offers any three (or more) 9½” pizzas for just £5.55 each.

Nick Dutch, multimedia manager at Domino’s, said: “We’re always looking for innovative new ways to engage with our customers using the latest technology. This exciting new campaign with Blippar provides us with a great opportunity not only to communicate a good pizza deal, but also to engage with users by offering them information specific to their local store and other features just for mobile users. With sites up and down the country, we’re looking forward to pizza lovers blipping it where they live to get more from our posters.”

Download the Blippar app free at www.blippar.com. For further details on Domino’s, visit www.dominos.co.uk.

-ENDS-

Notes to Editors:

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.

As at 25 September 2011, there were 702 stores in the UK, Republic of Ireland and Germany. Of these, 553 stores are in England, 47 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 49 are in the Republic of Ireland and four are in Germany.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at www.dominos.co.uk and customers in the Republic of Ireland can order online at www.dominos.ie. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad and Android apps.

For more information, please contact:

The Domino’s Pizza Press Office

Domino’s Pizza Group Ltd

Tel: 01908 580654

E: pr@dominos.co.uk

Ref: DPGL/CM/580

The world’s most read legal technology commentator Charles Christian, in association with the UK’s most successful legal events organisation Netlaw Media, have today announced the final line-up for the biggest one day legal technology event ever staged in the UK.

With 2 Internationally renowned keynote speakers, 5 chairpersons, 40 expert presenters and over 30 of the world’s leading technology suppliers, ‘LawTech Futures 2012 – The Future of Legal Technology’ is set to attract the world’s legal technology elite to witness presentations by globally renowned futurists including winner of the ‘Quincy Jones Award’ Gerd Leonhard and Dr Patrick Dixon who is ranked as ‘one of the 20 most influential business thinkers alive today’.

With three stages delivering multi-stream conference sessions, presentations, panel discussions, interviews, debates and interactive demonstrations, ‘LawTech Futures 2012’ will examine and explore a wide range of new systems, processes and platforms that will drive law firms and legal businesses into the next decade and beyond.

Taking place in London on the 15th of March 2012, ‘LawTech Futures 2012’ will host an array of highly respected personalities from the legal & commercial technology worlds including Gerd Leonhard, Dr Patrick Dixon, Charles Christian, Chris Bull, Chris Cann, Peter Owen, Andrew Haslam, Nils Breidenstein, Paul Richards, Tim Cheadle, Mike Barry, John Young, Yuri Frayman, Abby Ewen, Jason Plant, Frank Coggrave, Helena Hallgarn, Neil Renfrew, Stuart Whittle, Colin Wilson, Jan Durant, Eric Hunter, Julie Berry, Jo Riddick, Nigel Redwood, Barry Talbot, Osman Ismail, Colin Fowle, Hannah Jones, Richard Newton, Charles Drayson, Karen Bailey, Arlene Adams, Eric Sugden, Kate Paslin and many more…

A full day pass to ‘LawTech Futures 2012’ is priced at £245 + vat with additional discounts for bookings of two or more. A pass for the event includes – presentations, panel discussions, demonstrations, exhibitions, networking, refreshments, lunch, post-event champagne drinks reception and 6 hours SRA accredited CPD.

Netlaw Media encourages early bookings as ‘LawTech Futures 2012’ in expected to sell out weeks in advance.

For bookings and further information, visit http://lawtechfutures.com / www.netlawmedia.com or Telephone: Netlaw Media Legal Event Reservations on +44 (0)20 3176 4200.

Following Google’s controversial decision to remove the popular “+” operator from its search tools that allow the user to search more productively, because it narrowed down a users search results, or SERPS, and helped provide them with the most relevant results for their query. However, this month, following a number of complaints by users, Google has introduced a new “verbatim” option to SERPS, to help users have better control over the way that the search.

Christopher Liversidge, QueryClick’s Managing Director comments: “The “+” tool was one of the older tools in Google, and it was retired because it was believed that there was a better way to find an exact match in a search result. However, Google have obviously been quite taken aback by the number of complaints they had from their users when the “+” tool was removed, and so they have created the new “verbatim” tool which allows users to have more control over their results.”

The verbatim tool, as the name suggests, takes what the user types into Google literally, which means that it won’t make automatic spelling corrections, it won’t personalise results based on what the user has searched for in the past, and it won’t search for similar words to the one that the user has entered, such as “running” when the user has typed the word “run”. According to SEO company QueryClick, this will give users great power over their own results, and will give them the results most tailored to their original search query.

Christopher continues: “The verbatim tool needs to be activated by the user before they use it, so it won’t be available unless the user specifically requests it by clicking on the more search tools links on the left side of a Google SERPS page, and then clicking on the Verbatim link. While this is still a relatively new tool, it will give a user more control over what they search for, and could give them the most literal and therefore the correct search result, which is the point of a search engine in the first place.”

About QueryClick

QueryClick is one of the UK’s leading providers of Search Engine Marketing (SEM) solutions for companies ranging from FTSE 100 listed brands to ambitious small businesses looking to grow aggressively.

QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) to deliver the best return on investment in the industry with proven results for businesses of any size.

It’s this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.

Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.

Contact:

QueryClick Ltd (SC342868)
50 Albany Street
Edinburgh
EH1 3QR

+44 (0)131 556 7078

TurnIntoCash.com launch Android app for users to cash in their old CDs, DVDs and Games

www.TurnIntoCash.com has launched a new Android mobile phone application that allows users to scan the barcode of an old CD, DVD or Game, get an instant valuation, and trade them in for cash. The application, which has been developed to complement the existing iPhone app, allows users to scan items, trade them in, check the status of their trade and see when their cheque payment has been issued.

Rob Fox, managing director at TurnIntoCash.com commented; “Many people forget about Android phone users in the rush to develop a mobile app but we wanted to make sure they were supported as quickly as possible after we launched TurnIntoCash.com. In the run up to Christmas Android users can now scan and cash in on CDs, DVDs and Games they no longer want.”

The Android app, which was developed in house and is available on the Android Marketplace, has all the functionality of the TurnIntoCash.com website with the added benefit of enabling users to save time when they cash in and sell their old CDs, DVDs and Games.

Rob continued; “We recognised that Android users are fed up with seeing “coming soon” and wanted to give them the same benefits as other handset users.”

People who are looking to sell their old CDs, DVDs and Games simply scan the item barcode with the TurnIntoCash.com Android App for an instant valuation and when they have built up their trade they are emailed Freepost labels or offered a free courier collection service. Payment for the old CDs, DVDs and Games is sent within seven days of them being received at the company warehouse.

-ENDS-

About TurnIntoCash.com

TurnIntoCash.com is based in Manchester and was founded by Rob Fox and Pete Petrondas, the team that developed the first ever cash for old mobiles website over eight years ago.

Old CDs, DVDs and Games collected through TurnIntoCash.com are refurbished including new disk cases or polishing out damage prior to resale worldwide. Items that cannot be resold are recycled responsibly.

For further information contact:

Press@turnintocash.com

Or Rob Fox on: 07973 782166

Law firm BNH Associates recently employed the services of Yorkshire IT support specialist, P2 Technologies, to reduce capital expenditure during an office relocation.

BNH recently moved offices and was having capacity and performance problems with its existing IT system. P2 moved BNH onto its IT Anywhere Cloud system which allowed it to relocate offices with minimum risk and downtime whilst taking advantage of a brand new system with minimal capital expenditure.

IT Anywhere has also provided secure remote working for all staff at BNH allowing for flexible working as users can all the applications they need at any time of the day. BNH already has a number of remote workers which it is hoping will rise as the business develops.

Paul Bedwell at BNH Associates said: “Our business relies heavily on the use of IT, as solicitors it is essential that we are able to turn around files, quickly and efficiently. P2 supported us during our office move and have continued to provide us with ongoing support. The IT Anywhere service offers tangible business benefits as it has provided greater flexibility for staff whilst reducing our capital expenditure.”

Roger Pearson at P2 Technologies commented: “When BNH came to us they were looking for a cost effective IT solution. Our IT Anywhere service offers tangible business benefits, allowing our customers to focus on their work and for P2 to deliver IT solutions to improve their business process. I look forward to developing our relationship with BNH and working with them to continue to develop their IT infrastructure.”

ENDS

For more information please contact:

Emily Smith
e.smith@fantasticmedia.co.uk
08450 176 090

Notes to Editor:

Photos: L-R: Roger Pearson – P2 Technologies, Paul Bedwell – BNH Associates

P2 Technologies
P2 delivers complete managed IT support and software solutions to professional businesses across the UK acting as the IT department or complementing the in house IT team. P2′s clients rely on its software and services to work more efficiently and optimise their system reliability.

Commercially focused, P2 ensures that every IT function backs up the key aims of its clients. To provide the unrivalled service that P2 is renowned for the company insists on personal and clear communication with all clients. Offering honest advice, outstanding responsiveness, and unrivalled industry expertise, P2′s client relationships set it apart from the competition.

London, October 03 2011 – Data Cabling Expert.tv have giving away a unique and innovative app, a Project Calculator developed by Active Communication Company Ltd, to take all the hard work out of pricing any size data cabling project.

The app has done all the hard work for you. It’s a project calculator that simply takes you by the hand and walks you through a step by step process that will provide you with a project price, you can simply print out and hand over to you client or manager.

When we asked Wayne Connors the M.D of ACCL why he developed the app he said, “We asked our customers what are the main problems they encounter in finding relevant information about data cabling, and it always seemed to be pricing.”

Wayne said, “It all starts when a client or boss asks the question, can you get a quote for some cabling work?” And they need to come up with a clear quote based on the following questions:

•       What are we looking for?
•       How much will it cost?
•       What type of company should we use?
•       Can they do the work?
•       How do I ask the right questions?
•       Will I understand the answers?

Wayne admits it can be a mind field, for someone who isn’t a dedicated data and voice cable expert.

Wayne said they developed the App when clients repeatedly said that they did not know where to start to gather the relevant information. “It’s a free app and we know from the client feedback and usage that it really works.”

The app has had over 700 downloads to date, its designed so anyone can use it for any size data cabling job, it takes the headache out of the task, and it means you get the price right the first time, and you won’t find yourself asking for more money half way through a project.

Wayne at ACCL said that his team at ACCL are more than happy to take a quick look at the results, if you are unsure or just want a second opinion, before presenting your final figures to your client. Wayne said “that’s a free service, and in fact we will even pick up the cost for the call.”

About Data Cabling Expert TV:

Data Cabling Expert TV is a free channel and forum to help save time and money for all involved in buying or planning data cabling for office, factory, public sector, retail or data centre networks. Our main sponsor ACCL Limited is has over 20 years experience and sit on the British Standards Institute advisory panel for the Data Cabling Industry and they are passionate in their support for helping protect customers from rogue element what is an unregulated industry. Together with TAS Software their sponsorship means membership to access Data Cabling Expert TV videos and support forum is completely free.

ihop.to, a new company established in the UK, has just launched an exciting new global service which will help companies connect their customers from their physical advertising to their online presence.

One tool that is helping to achieve this is the QR codes (Quick Response – a square form of barcode) now increasingly being used in mainstream advertising ? appearing in papers, shop shelves and menus. However they still rely on the user having a QR code reader on a smart phone and being in the position to scan the code. ihopto eradicates the problem by complimenting the QR codes with specifically chosen keywords that represent you or your brand. They are easy to remember everyday words that link straight to a website, effectively enabling a QR to be branded with the company name, product or advertising slogan.

ihopto provide a tool in which individuals or businesses can create a QR code, using an ihopto URL shortener (ih.to), and a ?tag? (like a keyword, made of a single word, business name or company slogan) that links to their website or even multiple web pages and profiles. This can be achieved by either using the ihop.to homepage or their Facebook application.

Paul O?Shea CTO of ihop.to adds ?ihopto provides the TAG owner with a program to dynamically maintain the URLs, and provide analytics on how many people used their TAG….?

If you would like more information on how ihop.to works, claim your tag or create your own QR Code then please visit www.ihop.to or email press@ihopto.com

Notes to Editors:
Established in 2011, ihop.to was founded by Terry Benge, Ross Gallie and Paul O?Shea who all have individual, extensive knowledge of the online tech-industry. To learn more about the team, news and key facts on ihopto, check out the press section here:  http://www.ihop.to/content/ihoptopress.htmll or go to www.ihop.to and type in ?ihopto press? in the search box.

Domino’s Pizza, the pizza delivery expert, has launched a new free iPad app to enable pizza lovers to order in a matter of swipes. Developed by Somo, the iPad app is the latest mobile addition to Domino’s ordering methods and sits alongside its existing iPhone and Android apps.

Domino's pizza free iPad app

iPad users simply need to enter their postcode and the new app will automatically locate the nearest Domino’s store. Users can then scroll through a carousel style menu to select their favourite pizzas, sides, desserts, subs and drinks. Pizzas can be customised by choosing the base and pizza size, selecting the pizza sauce and then scattering on a range of tasty toppings just by tapping the screen.

Having selected their pizza, iPad users can also choose from a range of sides, desserts and drinks and view the store’s latest meal deals. With PayPal available as one of the payment options, pizza lovers can place their order and pay via the app in just a few clicks.

Simon Wallis, sales and marketing director for Domino’s Pizza, said: “We are delighted to launch our new iPad app, following the great success of our iPhone and Android apps. Sales of iPads are currently growing faster than iPhone* and with the introduction of our new ordering app, we are keen to capitalise on this opportunity. We have achieved fantastic sales to date through mobile channels – our iPhone app generated £10million in pizza sales in just eight months – and we expect this trend to continue with our new iPad app and further take-up of our existing apps for iPhone and Android.

“We want to make sure that ordering a pizza is quick and easy for our customers however they do it and wherever they are – whether it’s sitting on the sofa or commuting home on the train. We have worked very closely with Somo to build an app in true Domino’s style, which is not only user-friendly but fun too.”

Domino’s new iPad app is now available to download free from the App Store.

-ENDS-

*Source: Apple

http://www.apple.com/pr/library/2011/07/19Apple-Reports-Third-Quarter-Results.html

Notes to Editors:

About Domino’s Pizza

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.

As at 26 June 2011, there were 688 stores in the UK, Republic of Ireland and Germany. Of these, 543 stores are in England, 47 are in Scotland, 28 are in Wales, 18 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland and two are in Germany.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at www.dominos.co.uk and customers in the Republic of Ireland can order online at www.dominos.ie. In addition, mobile customers can order by downloading Domino’s free iPhone and Android apps.

About Somo

Somo is the leading independent European mobile marketing agency, specialising in strategy, design and build of mobile websites and applications, mobile advertising campaign planning and buying and campaign optimisation and management. Somo was founded by pioneers of the mobile marketing industry Nick Hynes and Carl Uminski. www.somoagency.com

For more information, please contact:

The Domino’s Pizza Press Office

Domino’s Pizza Group Ltd

Tel: 01908 580654

E: pr@dominos.co.uk

Ref: DPGL/CM/495

Facebook advertising cost-per-click (CPC) increased by 22 percent in the second quarter of 2011, according to a Global Digital Marketing Performance Report from performance marketing company, Efficient Frontier and its subsidiary, Context Optional, a social marketing management company. Facebook CPCs are expected to reach 80 percent growth in a year, by the end of 2011.

Findings of the Global Digital Marketing Performance Report include:

• Facebook CPCs up by 22 percent in Q2 of 2011 over Q1, and this is expected to rise through 2011. If they continue to increase at 20 percent each quarter, this will result in 80 percent growth in one year.

• Facebook spend is around five percent that of search spend overall. However, for some advertisers this can peak at 25 percent during specific promotions, or at key buying times.

• Facebook spend currently is mostly incremental and not cannibalising search. Budget for Facebook is mostly coming from offline media such as TV and print. Efficient Frontier believes that Facebook will show the strongest growth in the months ahead.

• Brands are aggressively acquiring Facebook fans and those brands who are active on Facebook will, on average, double their fan base by October 2011.

• Analysis of 20 million fans managed by the Context Optional platform shows that for every brands post, there were an average of 100 comments per post in response. Brands will greater numbers of fans receive greater number of interaction; on average, each 17,000 fans generates one additional comment per post.

• Search spend growth in Q2 slowed globally, but still showed an eight percent increase year on year (year on year increase in 2010 was 17 percent globally). Search growth in the UK was seven percent year on year. Efficient Frontier believes this slower growth is, in part, the result of:

o advertisers focusing more on ROI than volume
o uncertainty in the Eurozone and the recovery of Japan from the March earthquake. Search is a strong indicator of macro-economic conditions.

• In the UK, Google continues to dominate with a share of 92.5 percent. (Note: as the Search Alliance is yet to be implemented outside of the US, Efficient Frontier reports Yahoo! and Bing separately.) Yahoo! was the only search engine that had a higher percentage of clicks than spend, reflecting cheaper clicks.

• The travel sector in the UK remains strong, with an 18 percent increase in ROI compared to the same period last year. Spend has increased by two percent. Despite the small spend increase, the sector has seen a 30 percent rise in clicks year on year (the result of a 15-30 percent fall in CPC over the same period), and a nine percent increase in click-through rate from Q1 to Q2 this year, as consumers become more specific in their searching.

Efficient Frontier’s global marketing director, Jonathan Beeston, says: “The biggest increase in spend this year is on Facebook advertising. Over the year, we expect it to have grown by 80 percent from last year. Budget for Facebook advertising is mostly coming from offline media such as TV and print rather than search.

“If the Yahoo!/Bing Search Alliance renews integration outside of the US next year, then the UK will see the same effect as the US: advertisers will move money towards Yahoo!/Bing to take advantage of ROI improvements.”

Methodology

The analysis was completed based on data from Efficient Frontier search engine marketing customers and the resulting Efficient Frontier Customer Index. The Efficient Frontier Customer Index represents a subset of clients who have spend data for six consecutive quarters or more, whose resulting metrics are then normalised to average industry category contributions established by multiple third party data providers.

For the first time, the report also uses data from Context Optional (which Efficient Frontier acquired in May 2011).

About Efficient Frontier & Context Optional

Efficient Frontier is a leader in online digital marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages well over a $1 billion in annual digital marketing spend on behalf of its clients globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal digital advertising campaign performance.

In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management for global brands and agencies. Context Optional’s Social Marketing Suite enables brands to create highly customized social media interactions that generate real value from their fans – through increased mindshare, word of mouth, website traffic and customer service recovery.

The Efficient Frontier/Context Optional combination offers marketers the opportunity to unite customer acquisition and engagement, creating an exponentially greater number of brand advocates across social media properties. Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans on Facebook and Twitter. The united Efficient Frontier and Context Optional platforms and aligned service teams ensure flawless execution of social marketing campaigns including strategy, creative, execution and optimization.

Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Context Optional is headquartered in San Francisco. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information on Efficient Frontier, visit www.efrontier.com and for Context Optional visit www.contextoptional.com.

Further media information:

Kate Hartley
Carrot Communications
Tel: 0203 178 5052 / 0771 406 5233
Kate.hartley@carrotcomms.co.uk

SEO Specialist releases a 50 pages long SEO guide to in an attempt to address transparency issues in search marketing.

Before companies order search engine optimisation (SEO) services, they need to know what’s involved to succeed in search engines. By reading the free SEO guide, it’s possible to quickly get a better understanding of which factors determine search engine ranking.

Many companies have a hard time searching for search engine optimisation companies because they do not know what’s involved to get top rankings in search engines such as Google, Bing and Yahoo.

Adding to the problem, many website optimisation companies are not providing detailed information about what is included in their services.

SEO Specialist’s guide to search engine optimisation is an attempt to teach individuals and companies what it takes to succeed in search engines. After reading the most extensive British SEO guide it becomes easier to understand what kind of SEO services to purchase.

The guide covers all areas of website optimisation and it is divided into four sextions;
-SEO analysis: Covers topics such as competitor analysis, keyword analysis and technical issues.
-On-Page SEO: Explains the importance of continually adding new web content to a site. It teaches how to find the right keyword to optimise and shows how to create SEO friendly headlines, titles, meta descriptions, alt text and content.
-Link Building: Learn methods achieving natural links, link valuation metrics and how to detect paid links.
-SEO Performance Management: Teaches methods of measuring and monitoring search engine optimisation.

SEO school covers both established methods such as creating good headlines to more secret topics like how to detect paid links.

More info at http://www.seospecialist.co.uk/school/