Category Archives: Technology

Domino’s Blipps It To Promote New 555 Deal – Augmented reality posters to promote latest pizza offer

Domino’s Pizza, the pizza delivery expert, has launched a new six-sheet poster campaign with Blippar to bring its latest 555 pizza deal to life.

Over 6,000 sites across the country now sport Domino’s poster, which uses the Blippar app to create an augmented reality experience. Users can download deals for their nearest Domino’s store, get the Domino’s mobile ordering app, become a Facebook fan and view their local menu, all by looking at Domino’s poster through a smartphone. The different features of the six sheets ‘jump’ off the page when viewed through the Blippar app.

To non-Blippar users, the poster simply shows Domino’s current 555 deal, which offers any three (or more) 9½” pizzas for just £5.55 each.

Nick Dutch, multimedia manager at Domino’s, said: “We’re always looking for innovative new ways to engage with our customers using the latest technology. This exciting new campaign with Blippar provides us with a great opportunity not only to communicate a good pizza deal, but also to engage with users by offering them information specific to their local store and other features just for mobile users. With sites up and down the country, we’re looking forward to pizza lovers blipping it where they live to get more from our posters.”

Download the Blippar app free at www.blippar.com. For further details on Domino’s, visit www.dominos.co.uk.

 

-ENDS-


Notes to Editors:

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.

As at 25 September 2011, there were 702 stores in the UK, Republic of Ireland and Germany. Of these, 553 stores are in England, 47 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 49 are in the Republic of Ireland and four are in Germany.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at www.dominos.co.uk and customers in the Republic of Ireland can order online at www.dominos.ie. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad and Android apps.

 

For more information, please contact:

The Domino’s Pizza Press Office

Domino’s Pizza Group Ltd

Tel: 01908 580654

E: pr@dominos.co.uk

 

Ref: DPGL/CM/580

The UK’s Largest Legal Technology Event Confirms an International Line-up for London in 2012

The world’s most read legal technology commentator Charles Christian, in association with the UK’s most successful legal events organisation Netlaw Media, have today announced the final line-up for the biggest one day legal technology event ever staged in the UK.

With 2 Internationally renowned keynote speakers, 5 chairpersons, 40 expert presenters and over 30 of the world’s leading technology suppliers, ‘LawTech Futures 2012 – The Future of Legal Technology’ is set to attract the world’s legal technology elite to witness presentations by globally renowned futurists including winner of the ‘Quincy Jones Award’ Gerd Leonhard and Dr Patrick Dixon who is ranked as ‘one of the 20 most influential business thinkers alive today’.

With three stages delivering multi-stream conference sessions, presentations, panel discussions, interviews, debates and interactive demonstrations, ‘LawTech Futures 2012’ will examine and explore a wide range of new systems, processes and platforms that will drive law firms and legal businesses into the next decade and beyond.

Taking place in London on the 15th of March 2012, ‘LawTech Futures 2012’ will host an array of highly respected personalities from the legal & commercial technology worlds including Gerd Leonhard, Dr Patrick Dixon, Charles Christian, Chris Bull, Chris Cann, Peter Owen, Andrew Haslam, Nils Breidenstein, Paul Richards, Tim Cheadle, Mike Barry, John Young, Yuri Frayman, Abby Ewen, Jason Plant, Frank Coggrave, Helena Hallgarn, Neil Renfrew, Stuart Whittle, Colin Wilson, Jan Durant, Eric Hunter, Julie Berry, Jo Riddick, Nigel Redwood, Barry Talbot, Osman Ismail, Colin Fowle, Hannah Jones, Richard Newton, Charles Drayson, Karen Bailey, Arlene Adams, Eric Sugden, Kate Paslin and many more…

A full day pass to ‘LawTech Futures 2012’ is priced at £245 + vat with additional discounts for bookings of two or more. A pass for the event includes – presentations, panel discussions, demonstrations, exhibitions, networking, refreshments, lunch, post-event champagne drinks reception and 6 hours SRA accredited CPD.

Netlaw Media encourages early bookings as ‘LawTech Futures 2012’ in expected to sell out weeks in advance.

For bookings and further information, visit http://lawtechfutures.com / www.netlawmedia.com or Telephone: Netlaw Media Legal Event Reservations on +44 (0)20 3176 4200.

Google Adds Verbatim Search Results

Following Google’s controversial decision to remove the popular “+” operator from its search tools that allow the user to search more productively, because it narrowed down a users search results, or SERPS, and helped provide them with the most relevant results for their query. However, this month, following a number of complaints by users, Google has introduced a new “verbatim” option to SERPS, to help users have better control over the way that the search.

Christopher Liversidge, QueryClick’s Managing Director comments: “The “+” tool was one of the older tools in Google, and it was retired because it was believed that there was a better way to find an exact match in a search result. However, Google have obviously been quite taken aback by the number of complaints they had from their users when the “+” tool was removed, and so they have created the new “verbatim” tool which allows users to have more control over their results.”

The verbatim tool, as the name suggests, takes what the user types into Google literally, which means that it won’t make automatic spelling corrections, it won’t personalise results based on what the user has searched for in the past, and it won’t search for similar words to the one that the user has entered, such as “running” when the user has typed the word “run”. According to SEO company QueryClick, this will give users great power over their own results, and will give them the results most tailored to their original search query.

Christopher continues: “The verbatim tool needs to be activated by the user before they use it, so it won’t be available unless the user specifically requests it by clicking on the more search tools links on the left side of a Google SERPS page, and then clicking on the Verbatim link. While this is still a relatively new tool, it will give a user more control over what they search for, and could give them the most literal and therefore the correct search result, which is the point of a search engine in the first place.”

About QueryClick

QueryClick is one of the UK’s leading providers of Search Engine Marketing (SEM) solutions for companies ranging from FTSE 100 listed brands to ambitious small businesses looking to grow aggressively.

QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO) to deliver the best return on investment in the industry with proven results for businesses of any size.

It’s this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.

Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.

Contact:

QueryClick Ltd (SC342868)
50 Albany Street
Edinburgh
EH1 3QR

+44 (0)131 556 7078

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