Category Archives: Science

Sperm whale arrives for Deep exhibition

As flight travel chaos from the erupting Icelandic volcano starts to die down, one journey went smoothly last night as a 7-metre sperm whale arrived at the Natural History Museum.

Moving the sperm whale into the Museum “©” Dan Kitwood / Getty Images

The model is one of the star exhibits for the Museum’s The Deep exhibition, opening on 28 May, which takes visitors on an immersive voyage into the planetâ??s final frontier – the deep ocean.

The 250kg sperm whale model was brought in through the iconic main entrance under the watchful eye of Dippy, the dinosaur skeleton.

It came all the way from Berlin, Germany, and a special wooden cradle was built to carry it.

The sperm whale will be displayed in The Deep along with a model of a giant squid to illustrate a battle between the 2 giants.

Sperm whales

Sperm whales, Physeter catodon, are the largest of the toothed whales and the males can grow up to 18m in length. They are the most social of the large whales and form groups lead by adult females.

Scientists know sperm whales feed on giant squid and colossal squid as the beaks of squid are often found in sperm whale stomachs.

Sperm whales live all over the world in tropical, temperate and sub-polar seas and many have been sighted in British and Irish waters. They are great divers, diving to depths of between 400-600m with some reports as deep as 2,000m.

Real sperm whale specimen

In August 2007 the Museum took delivery of a real sperm whale skull. It weighed nearly a tonne and getting it into the building was a much trickier affair than this delivery.

Once inside, the bones needed to be cleaned and then sprayed to control pests and later stored in a temperature and humidity-controlled environment, to preserve it.

The Deep is open from 28 May to 5 September 2010

THE LONDON CLINIC LAUNCHES WITH CANCER TREATMENT PLEDGE

The London Clinic makes a point of its unswerving desire to treat cancer patients with the very latest and most effective treatments in an advertising campaign created by Hurrell Moseley Dawson & Grimmer (HMDG).

The digital and print campaign breaks as the newly built £80m cancer clinic opens in the centre of London.

The print work offers a pragmatic take on what the London Clinic could do for you appearing as short, engaging, common sense manifestos directing people to visit the new microsite at www.cancercarelondon.com to find out more about the state-of-the-art treatments on offer.

One poster states: “We’ve been thinking if you knew of a pioneering cancer treatment that had just become available overseas. That many British people were travelling miles to take advantage of. Wouldn’t you make it your business to bring it to Britain? Then make it a centrepiece of your new, purpose built, cancer centre. So that it was easier for people to get the world’s best treatment. Right here. We would. And we are.” 

The microsite is a radical departure to what is traditionally expected from a medical organisation. It opens as an animated cut-through of the centre itself offering a clear visual tour around the new hospital. It allows users to explore the hospital and in particular its hugely experienced staff and advanced treatments such as Cyberknife and Trilogy, the very latest in advanced radiotherapy technologies.

The microsite then directs those wanting more information to the clinic’s website at www.thelondonclinic.co.uk 

John Messum, creative director at HMDG said: “Bringing creativity, empathy and hope together on this launch work pushed us all to our limits, but we believe the messages will strike a chord with those seeking information and help”.

 

For more information contact:

Jane Austin or Sam Solley on: 020 7485 4777 or jane@persuasioncomms.com / sam@persuasioncomms.com

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