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Debenhams unveils beauty untouched
Jun 18th
Debenhams has broken ranks with the rest of the high street by using un-airbrushed photography in its windows to launch new swimwear lines for the summer.
Debenhams believes that the over use of some digital photography techniques to create unrealistic body shapes and flawless skin can make women feel more insecure about their natural looks and size. The move highlights the retailer’s long standing commitment to encouraging positive body-image through minimal digital retouching.
Mark Woods, director of creative & visual, said, “As a responsible retailer we want to help customers make the most of their beauty without bombarding them with unattainable body images.
“Our campaign is all about making women feel good about themselves – not eroding their self belief and esteem by using false comparisons.
“Not only does it make sense from a moral point of view, it ticks the economic boxes as well. Millions of pounds a year are spent by organisations retouching perfectly good images.
“As a rule we only airbrush minor things like pigmentation or stray hair and rely on the natural beauty of models to make our product look great.
“We are proud to bring the issue of re-touching into the main stream when the likes of Britney Spears and Madonna are using un-airbrushed but over-lit images as a shock tactic.”
Caryn Franklin, fashion commentator and broadcaster, said, “Retailers do have the power to take a stance on digital manipulation. Fashion and beauty imagery that is honest is absolutely crucial for all women to see. I’m delighted that Debenhams has taken the lead here and customer feedback will no doubt validate this important step.”
Signage in the window will read: ‘We’ve not messed with natural beauty; this image is un-airbrushed. What do you think?’ It will also show customers an example of just how much the image could have been altered.
Jo Swinson, Lib Dem MP and co-founder Campaign for Body Confidence MP said, “It’s great news that Debenhams will be using images of real women who have not been digitally manipulated to advertise their new swimwear range.
“More and more people are realising that airbrushing and other trickery are not necessary in order for women to look beautiful. I am sure that what this will demonstrate is that swimwear modelled by real women who have not been retouched can sell just as well as products advertised with extensive airbrushing, which has become the norm.
“Women can feel good about themselves knowing that beauty is not about achieving the unachievable.”
This is not the first time Debenhams has shown its commitment to promoting positive body image – in January the store ran a trial with size 16 mannequins in windows, and then in February, Debenhams released images using disabled model Shannon Murray to launch the retailer’s new Principles by Ben de Lisi range.
The first window which celebrates natural beauty has been unveiled at the Debenhams Oxford Street store where staff members will be asking shoppers what they think, before the initiative is later rolled out across the country.
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About Debenhams:
Debenhams is a leading department stores group, and has a strong presence in key product categories including womens fashion, with day dresses, shoes, bikinis, jeans, men’s clothing, home ware, make-up, health and beauty, accessories, perfume, lingerie and children’s wear.
Today Debenhams offers the country’s best known design talent including J by Jasper Conran, Star by Julien Macdonald, Rocha. John Rocha, Betty Jackson. Black, Floozie by FrostFrench, Butterfly by Matthew Williamson, Pearce II Fionda, BDL by Ben De Lisi, Reger by Janet Reger, Pip Hackett, Beach by Melissa Odabash, EB by Erikson Beamon, Van Peterson 925 and Grey Rose by Jane Packer.
For more information, please contact:
Carie Barkhuizen
Debenhams PR Manager – Women’s Accessories and Homes
33 Wigmore Street
London
W1U 1QX
020 7408 3298
www.debenhams.com
SEVEN SQUARED SHRINKS SAINSBURY’S MAG TO FIT HANDBAG
Jun 10th
Sainsbury’s Magazine, the UK’s widest-read paid-for women’s monthly magazine with more than 4 million readers*, is to become the first food magazine in the country to launch a handbag-sized version.
The move to sell a handbag-sized magazine comes at a time when more and more shoppers seek recipe inspiration while actually in store, shopping. The new size makes that job easier; it will launch from the July issue, on sale 2 June.
The handbag-sized magazine, published by customer engagement agency Seven Squared, will be available in both Sainsbury’s Local and Sainsbury’s supermarkets and will supplement the main print run.
This size of magazine lends itself particularly well to Sainsbury’s Local, which are often smaller and have limited shelf space. The new format will be displayed in bespoke clip-on units.
With a unique mix of food and lifestyle content, Sainsbury’s Magazine offers its readers both recipe inspiration and ideas for their homes, families, health and holidays. It’s packed with tips and advice from some of the best writers in the business, including Jamie Oliver and Nigel Slater on food and Dr Mark Porter on health. The magazine continues to cost just £1.40.
Keith Black, Sainsbury’s News and Magazine Buyer, says of the move: ‘Handbag-sized has always been the obvious next step for Sainsbury’s Magazine. It has been a great success for women’s fashion magazines and we’re sure it can do the same for Sainsbury’s. With summer around the corner, we’ve timed it right to tailor the magazine to readers seeking cooking inspiration while holidaying both at home and abroad.’
Sainsbury’s Magazine has won the prestigious Periodical Publishers Association (PPA) Customer Magazine of the Year award three times – last scooping it in 2009 – and is the only magazine to have done so.
Seven Squared and Sainsbury’s Magazine have set about 2010 with similar vigour, with both the Noughties Food Awards in the February issue and whoopie pie recipes in the June issue proving big hits and receiving widespread positive coverage in the press, and the Sit Down Sunday campaign inspiring families to spend time together eating.
*reference: NRS January-December 2009
About Seven Squared
Seven Squared was established in 2007, following the acquisition of Square One Publishing by Seven Publishing Group. With total revenues of £30m, Seven Squared is a top player in the fast-growing customer-publishing sector. Clients include Sainsbury’s, ASOS.com, British Airways, Coutts & Co, Lawn Tennis Association, English Heritage, First Great Western, HBOS, Waterstone’s, Jobcentre Plus (part of the Department for Work and Pensions), Defra, St George, Alliance Healthcare, Highways Agency, Marks & Spencer, Metropolitan Police Service, First TransPennine, RAC, Skandia, Training and Development Agency for Schools and Vision Express.
For more information, contact
Jane Austin or Sam Solley at Persuasion Communications on 020 7485 4777 or 07989 953938; jane@persuasioncomms.com or sam@persuasioncomms.com
Protouch Release How-To Guide for Retailers Looking To Boost In-store Kiosk Sales
May 28th
The UK’s leading supplier of self-service kiosks, Protouch, believe that they can bring a greater return on investment for your business and have put together a 3-step guide for retailers looking to boost in-store sales.
In the guide, Protouch’s Marketing Manager Amanda Wallace explains that customers’ needs and expectations for fast and convenient service are growing. Which means a traditional, more slowly-paced service can leave people frustrated, downing goods and walking away empty handed; taking the store’s profits with them.
This is one of many reasons why the self-service checkout is surging in popularity with Supermarkets leading the way. As of May 2010, Tesco will have self-service counters in 256 UK stores, where they are responsible for a quarter of all transactions. Sainsbury’s is following suit, with a growing 220 stores offering self-service, and more set to follow. Wal-Mart has had self-service checkout lanes since 2004.
The guide admits it’s not just a case of plonking down a new kiosk and waiting for a flurry of revenue.
“Getting kiosk deployment right goes a long way to having a successful rollout. It needs to guide the customer through a clear on-screen journey. If the home screen looks too complex, too much like an advert or simply doesn’t portray the purpose of the kiosk the customer may be put off. The idea is to invite the customer in and take them on a step by step journey leading to your target action.”
For a kiosk to do its job effectively customers need to know what and where it is, so positioning is just as crucial as presentation.
“Kiosks must be placed in a prime location so they are easily seen by customers, serviceable by staff and do not detract from an existing product display. It needs to be accessible to all potential users,” says Amanda.
“Use in-store advertising to lead customers to the kiosk and promote its function with branded messaging on the kiosk body. Try shopping from the customer’s perspective to see where improvements can be made.”
The guide goes on to point out that it’s not about ditching traditional manpower in favour of machines and encourages retailers to opt for a hybrid of the two. So with both self-service and staffed check-outs here to stay, it’s advisable that they both get along.
“Your employees need to know that the kiosk is there as a selling tool to help them, not as substitute to them,” Amanda adds. “Explain what their new role is and how the kiosk operates so they feel confident in educating customers. The enthusiasm of your workforce will be your biggest asset in making a kiosk successful.”
Automated services, cost saving, augmenting the sales process are just some if the benefits outlined as a result of a successful kiosk deployment.
You can read the full Protouch guide to boosting in-store sales at: http://beta.protouch.co.uk/ProtouchGuides/84/Goodbye_tills,_hello_kiosks_-_3_step_guide_to_boosting_in-store_sales
Contact Details
Amanda Wallace – Protouch Marketing Manager – A.Wallace@protouch.co.uk
About Protouch
Protouch is the UK’s leading supplier of touch screen and kiosk systems. Included in our range is our award winning kiosk solution that has won EPoS Innovation awards across the Retail, Leisure and Hospitality industries.
We provide products for a great number of services including: payment, ordering, product look up and ticket printing; utilising many innovative devices like chip and pin, RFID, keyboard, bluetooth, web cameras, printers, scanners, wifi and much more.
Our experience in exclusively supplying touch screen and kiosk products gives us the in house understanding and expertise to achieve the results you need. Our tried and tested product designs have been perfected over 10 years so that you can now buy them off the shelf ready to be customised. Each is made to approved ISO 9001 Quality Management Systems standards and our success is reflected in the clients we now have such as: Cineworld, Vogel’s, IKEA and Kiddicare.
What consumers can do to prevent the trade in blood diamonds
May 22nd
The British supermodel Naomi Campbell could be summoned to give evidence at an UN-backed International Criminal Court in The Netherlands over allegations that she received a rough “blood diamond” from Liberia’s former president Charles Taylor in 1997.
The United Nations (UN) defines blood diamonds – or ‘conflict diamonds’ – as “diamonds that originate from areas controlled by forces or factions opposed to legitimate and internationally recognised governments, and are used to fund military action in opposition to those governments, or in contravention of the decisions of the Security Council”.
Charles Taylor is on trial on accusations of arming the rebel Revolutionary United Front (RUF) during the 1991-2001 civil war in neighbouring Sierra Leone in exchange for blood diamonds. Prosecutors asked UN judges yesterday to force Ms Campbell to provide material evidence that Taylor was in possession of rough diamonds at the time.
An estimated 120,000 people lost their life during the war in Sierra Leone, with tens of thousands more brutally mutilated. The civil war in Sierra Leone was the subject of the 2007 film ‘Blood Diamond’, featuring Leonardo DiCaprio.
Although the war in Sierra Leone has ended, there is evidence that Robert Mugabe’s regime benefits from the sale of illegally mined diamonds from the Easter Zimbabwean region of Marange, the world’s largest known concentration of diamonds in the world.
Adrie van der Luijt, Press Officer for DiamondManufacturers.co.uk, said:
“It is important to emphasise that the accusations involving Charles Taylor and Naomi Campbell relate to 1997. Since then the diamond trade and United Nations have taken decisive action to reassure customers that the diamonds they buy have not funded terror and suffering.”
“At DiamondManufacturers.co.uk all our diamonds are conflict-free and come with written guarantees. We deal directly with sight holders of the Diamond Trading Company (DTC) whom adhere to a strict code of practice which controls the whole supply chain from mine to us.”
“The DTC requires its clients to be 100% committed to the Kimberley Process, an international certification scheme launched in 2003 that makes it illegal to trade in conflict diamonds. Kimberley Process members account for approximately 99.8% of the global production of rough diamonds.”
“DiamondManufacturers.co.uk not only guarantees that every single one of its diamonds is 100% Kimberley Process compliant, but also produced ethically and responsibly according to environmental and social best practice principles. Unfortunately the same cannot always be said of diamond jewellery bought on shopping trips outside the European Union.”
“Only diamonds that are certified and can be traced from the mine to the consumer are conflict-free diamonds. Customers are advised to remain vigilant and buy only from reputable diamond jewellery retailers within the EU.”
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NOTES TO EDITORS
About Diamond Manufacturers
Diamond Manufacturers is a leading online retail jeweller offering the internet’s lowest prices on engagement rings, diamonds and fine jewellery.
Diamond Manufacturers’ wide range of products includes engagement rings, wedding bands, certified diamonds, anniversary rings, diamond earrings and diamond pendants.
Diamond Manufacturers revolutionises the way diamonds and jewellery are purchased over the internet by backing up every purchase with a 110% price guarantee, free shipping, free easy returns, no questions asked 30-day money back guarantee, and lifetime warranty.
Diamond Manufacturers
90 Long Acre
Covent Garden
London
WC2E 9RZ
Spring Sale at the Duvet and Pillow Warehouse with up to 50 off
May 20th
Hurry down to www.duvetandpillowwarehouse.co.uk for some of the finest bedding offers ever witnessed on the World Wide Web! With a current Spring Sale extravaganza, you’ll have to be quick as stock levels are quickly evaporating due to massive demand for duvets, pillows, memory foam toppers and much more.
Duvets of all sorts are being price-slashed with ten to fifty percent off their regular retail prices, plus the normal Duvet and Pillow Warehouse savings on top. One of the biggest sale sellers so far are the Luxury Microfibre duvets – a stunning range that features complete microfibre materials along with a 300-thread cotton exterior.
Included in the sale are a range of 4.5 tog duvets for the hot summer nights well, fairly warm summer nights here in the UK including our Siberian duvet range generously packed with 90% White Goose Down & 10% White Goose Feather, providing a luxuriously light and floaty feel with our famous cassette construction and a deluxe cotton cover to keep you cool and comfortable in the warmest months of the year.
Don’t forget to check out or non-sale stock, either! If you find an identical product cheaper elsewhere, we won’t just match the price, we’ll give you an additional 5% off. And if you’ve already purchased a product and spot one at an identical price, let us know within 7 days of order.
We will refund you the difference plus an extra 5% for your trouble. We survey the competition every week to make sure our prices live up to our promise. Then we order samples to check whether they’re actually comparative to our specification. In most cases, they aren’t. That’s why we can say with confidence that our prices are often more than 50% lower.
About Us
The Duvet and Pillow Warehouse is an online retailer of bedding materials. These include duvets, pillows, toppers, protectors and towels among other things. The site offers memory foam and silk materials for all sorts of different types of products on the site.
Contact Us
Email: info@duvetandpillowwarehouse.co.uk
Website: http://duvetandpillowwarehouse.co.uk
SEVEN SQUARED IN SAINSBURY’S FRESH IDEAS RELAUNCH
Mar 26th
One and a half million Sainsbury’s customers are in for an excellent surprise when they pick up their post in March.
Seven Squared has relaunched Sainsbury’s Fresh Ideas – a loyalty magazine mailed to top spending Nectar card holders – to give the title a fresher, stronger, more modern feel.
New editor Helen Renshaw has overseen a dramatic revamp of the Spring issue of the quarterly, introducing a friendly, conversational tone and clearer structure to help readers navigate the magazine’s content, which is customised into two versions – one targeted at families with school age children and the other focused on child-free homes.
The cover has been given a major overhaul to create a newsstand feel and strong identity – it now reflects the magazine’s promise to give readers ‘fresh ideas’.
New content, meanwhile, includes super useful, solution-focused recipe content plus new fashion, interiors and shopping pages with a strong, contemporary feel.
There’s also a new health and nutrition section dealing with issues such as food intolerances, food and drink matching advice and a regular Jamie Oliver feature.
Typical features include 20 Minute Meals offering readers speedy meal solutions, Jamie’s best ever Sunday roast lamb, a step-by-step guide to making cupcakes, hot new season fashion, retro-chic home style and tips on how to spruce up your garden for spring.
The new look has been created with the aim of making the magazine work harder for Sainsbury’s – more product mentions, stronger advocacy messages and more extensive news about promotions is embedded into the content without compromising editorial quality.
Launch advertisers have already responded well to the new look, giving the title its best results in over a year. They include Jacobs Creek, Weightwatchers, Bulmers, Cushelle, Jules Verne and Unilever’s Sure brand.
Helen Renshaw says: “This is a very different magazine to the one I took over last September. I hope to have given it a friendlier, more modern feel and created a magazine that works harder for both client and reader. It now truly reflects Sainsbury’s wish to help provide shoppers with a useful and trusted source of advice on everything from the best way to make a Trattoria-style pizza at home to the best wines to drink with it.”
Seven Squared has published the title since its launch in October 2005 and in the most recent ABC’s announced in February this year for the previous six months, Fresh Ideas was one of the most widely distributed magazines coming seventh in the list of most successful customer magazines.
About Seven Squared
Seven Squared was established in 2007 following the acquisition of Square One Publishing by Seven Publishing Group. With total revenues of £30m, Seven Squared is now a top player in the fast-growing customer-publishing sector.
Clients include Sainsbury’s, ASOS.com, British Airways, Coutts & Co, Lawn Tennis Association, English Heritage, First Great Western, HBOS, Waterstone’s, Jobcentre Plus (part of the Department for Work and Pensions), Defra, St George, Alliance Healthcare, Highways Agency, Marks & Spencer, Metropolitan Police Service, First TransPennine, RAC, Skandia, Training and Development Agency for Schools and Vision Express.
For more information contact:
Jane Austin or Sam Solley at Persuasion Communications on 020 7485 4777 or 07989 953 938 jane@persuasioncomms.com / sam@persuasioncomms.com
Mayor pulls out the stops as local tea room picks up coveted accolade
Mar 22nd
The Croft Tea Room in St Mary Cray, Kent welcomed the Mayor of Bromley, Cllr. Douglas Auld and the Mayoress on Thursday 18 March for its formal presentation of the ultimate accolade in the tea room industry – the Joe Ellis Tea Room Guide Highly Recommended certificate.
The tea room was packed out for this special occasion, with regular customers of the tea room rubbing shoulders with the Mayor and his colleagues from the Bromley Council and the tea room “guru” himself, Joe Ellis.
Ellis, who last year set up the website www.tea-room-guide.org.uk, says:
“The Croft Tea Room really deserves the Tea Room Guide’s highest accolade. It is an immaculate tea room for both presentation and for food. It uses local produce to provide excellent fayre. The Highly Recommended certificate is not one I award regularly, so it truly reflects how impressive The Croft Tea Room is.
“Part of the reason I set up the website and subsequently the Time for Tea magazine is to raise awareness that tea rooms are under threat with many struggling to survive. The Croft Tea Room just shows why it is so important we don’t let this English institution disappear. When even the mayor turns out for the presentation it highlights how vital this tea room is to the community of St Mary Cray.”
During the visit the Mayor gave a welcome speech, detailing Joe Ellis’ role as a karate instructor and Asperger syndrome sufferer, as well as the history behind Joe Ellis’ Tea Room Guide. He also thanked the owner of Croft Tea Room, Mrs Carole Wells, her husband Norman and all those who volunteer in the tea room.
Joe answered questions from parents in attendance seeking advice about how to deal with difficulties associated with Asperger syndrome when bringing up their children, before the Mayor then went on to mention the brief history of St Mary Cray and how he was a part of the planning committee that oversaw the planning application for The Croft Tea Room. The Mayor then presented Mrs Wells with the coveted certificate.
All those in attendance, including the Mayor, Mayoress as well as John Blundell, author of ‘An Illustrated Guide to St Mary Cray and the Upper Cray Valley’ and his wife who both attended this special occasion, joined Joe in enjoying what The Croft Tea Room does best – tea and cake.
The Croft Tea Room is located at 263 High Street, St Mary Cray, Kent, BR5 4AR www.crofttearoom.co.uk/
Photographs and details from the special day are now on the Joe Ellis’ Tea Room Guide website www.tea-room-guide.org.uk
Ends
Joe Ellis is a full time professional karate coach of international repute, holding master level 6th Dan black belt. He is also chairman of the UK’s martial arts governing body NAKMAS.
For more information contact:
Joe Ellis’ Tea Room Guide
PO Box 262
Herne Bay
Kent
CT6 9AW
Tel: 01227 376180 or 07976 736404
E-mail: admin@tea-room-guide.org.uk or Joe.ellis@tea-room-guide.org.uk
Exclusive new brand Pied a Terre womenswear launches at House of Fraser
Mar 22nd
House of Fraser sees launch of Pied a Terre’s first apparel collection.
Already a highly reputable footwear brand, the womenswear collection is a new edition to the Pied a Terre brand name and follows on from the recently launched homeware collection, also exclusive to House of Fraser.
The new Pied a Terre womenswear collection features dresses, blouses, skirts, jackets and trousers in an array of colours which all co-ordinate and play to a feminine yet sultry colour palette. This is the perfect day-to-night collection, with pieces ideal for both the working day and evenings out.
Pied a Terre is all about style; from chic lines to luxurious fabrics, the look is fashionable whilst remaining timeless. The focus is on quality, from the designs and cuts to the use of sumptuous silks, cottons and cashmere. Signature prints and dresses are key to the collection, while embroidery and delicate trims add to the elegance of the range.
The ‘Deco Jungle’ trend is a fabulous array of geometric prints with a fresh spring colour scheme of yellow, blue and a shade of nude. The collection lends itself beautifully to daywear and eveningwear, with the ‘Deco Jungle’ print dress a key must-have item for the season.
The ‘Nude Twenties’ range follows on from ‘Deco Jungle’ and focuses on 1920s elegance, flesh-tones and draped silks create an incredibly feminine look that is a strong Spring/Summer 2010 trend. The ‘Ocean’ collection continues fashion’s love affair with aqua, a gorgeous shade that sits beautifully against the rest of the colour palette of emerald green and watery blue. Waterfall overlays and pleats add to the overall fluid look.
Pied a Terre has a range of accessories including handbags and jewellery which complement the apparel collection and are also exclusive to House of Fraser. Pied a Terre shoes are also available in store and online.
The Pied a Terre womenswear collection launches at houseoffraser.co.uk in March 2010.
ENDS
Notes to Editors:
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. House of Fraser sell and stock a wide range of women’s clothing including evening dresses, jackets and skirts.
House of Fraser media contact:
Rea Shahroudi
Online Acquisitions Manager
House of Fraser
27 Baker Street
London
W1U 8AH
020 7003 4120
www.houseoffraser.co.uk
Topshop announces new collections for 2010
Feb 24th
Topshop has announced details of a selection of new clothing collections to be featured in 2010.
February saw the launch of a new collection from Ashish Gupta, featuring enormous trademark studs on an inky-black sweatshirt, tracksuit bottoms and a show-stopping padded biker jacket. The relaxed, casual aesthetic of the seven piece Ashish for Topshop collection carries through onto a rolled-up grey marl tracksuit trouser and a pair of matching shorts. A cropped grey sweatshirt ties in a cute knot at the waist. The silhouette is over-sized, and the over-all effect is nonchalant.
Spring/summer 2010 sees Topshop’s Oxford Circus flagship store once again playing host to EDIT, an in-store boutique showcasing a collective of young emerging designers. This will be the third season EDIT has been available in-store following two successful seasons in 2009. EDIT sees the return of Topshop’s resident label KTZ, as well as the launch of several new international labels. The EDIT brands are truly global, originating from countries as diverse as Germany, Hong Kong, Sweden and the US.
Spring/summer 2010 also sees the return of Richard Nicoll with his greatly anticipated collection for Topshop, his 5th collaboration with the brand.
The ten piece collection was built around signature shapes and colours from previous collaborations with Topshop and can be defined by three palettes; 50’s candy striping in blush or tobacco, grey palettes and soft tailoring in nude chino cotton. The incredible details of these pieces are influenced by cowboy and western finishes; each lapel is adorned with miniature hearts whilst the zips are miniature perspex hearts.
Mary Katrantzou, the first new designer to be added to the Topshop stable for 2010, launched her four-piece jersey collection in February, featuring the designer’s distinctive bold and graphic prints that translate perfectly into her mini-collection for the high street, comprising of a body, a body-con dress and two T-shirts, all in white jersey. Each style has a different oversized jewellery print around the neckline, directly inspired by Mary’s Central St Martins MA graduate show and subsequent collections.
Louise Goldin launched her hotly anticipated first footwear collection for Topshop in time for London Fashion Week in February. The beautifully sculptured shoes were first seen on the catwalk of Louise’s Spring/Summer 2010 collection. Inspiration was taken from Baroque opulence and there are two designs; the first is studded on the toe with diamante around the heel which is available in black on black or cream and gold. The second design has the reverse; studded heel and diamante toe, available in rose with crystal.
2010 also sees the partnership between colour and print master Jonathan Saunders and Topshop continuing with the launch of a denim and devore collection, which hit Topshop stores in January. Geometric shapes and block colours run throughout this five-piece collection. A denim pencil skirt and matching cropped strapless basque are in panelled denim dyed in three different jean colours. A geometric devore grid design runs down the full length of a black body-conscious full length dress, a sweatshirt and a loose-fitting jersey tee, great for relaxed urban living.
-Ends-
About Topshop
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on womens clothes, having won several awards for design reputation and new services, and has a wide range of womens dresses, high heels, maternity clothing, jackets and womens jeans.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 and continues to grow its reputation for supporting exciting new talent.
For further information please contact:
Liz Shuttleworth
Press Officer
Press Office
Arcadia Group Ltd
70 Berners Street
London
W1T 3NL
020 7927 1484
www.topshop.com
House of Fraser announce online availability of La Prairie
Feb 24th
House of Fraser has announced that, prestigious beauty brand, La Prairie, is now available to buy online at houseoffraser.co.uk.
La Prairie skincare gives the skin an incomparable soft splendour from the moment of application. Customers can find La Prairie makeup, skincare and fragrance collections online at House of Fraser, including the Advanced Marine Biology range, Radiance and Anti-aging collections as well as Skin Caviar and the new Platinum range.
The extremely popular Advanced Marine Biology Cream combines five deep-sea extracts in a protective treatment that both women and men can use to counteract the earliest signs of aging.
La Prairie has formulated Cellular Cream Platinum Rare with a unique complex of active ingredients including peptides, vitamins and anti-oxidants. These work in synergy to reduce the visibility of lines and wrinkles, with a noticeable improvement in the skin’s resilience and the restoration of youthful tone and texture.
The Anti-Aging Anti-Wrinkle Eye Line Filler is the latest addition to the La Prairie Anti-Aging Collection. It plumps the skin, instantly filling in lines and smoothing out wrinkles. A non-invasive extract, derived from trees grown in India, the eye liner filler increases tissue volume by boosting adipocyte (fat) storage in depressed areas of the skin to even out its surface. It rebuilds and re-organises the skin, improving the skin’s overall tone and texture. Customers can finish their skin-perfecting regime with Anti-Aging Eye Cream SPF 15, the perfect partner to the Anti-Aging Anti-Wrinkle Eye Line Filler. The cream will intensely hydrate the delicate skin around the eyes.
Customers can shop online at House of Fraser to purchase La Prairie skincare products and have them delivered direct to any address in the UK mainland (terms and conditions apply).
ENDS
About House of Fraser
House of Fraser is a department store group with 62 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. Be sure to look through the La Prairie Skin Caviar Collection at House of Fraser online.
PR Contact:
Ellen Swingler
Kenneth Green Associates,
Hill House,
Monument Hill,
Weybridge,
Surrey.
KT13 8RX
+44 (0)1932 827060
www.houseoffraser.co.uk