www.Mobilife.com – the new mobile price comparison site designed to take the confusion out of choosing a new mobile phone contract

- Mobilife analyses over 1 million contact deals and recommends the best deal based on individual usage in real time

CInergy International, the UK mobile market intelligence firm, today announced the arrival of Mobilife, [mobilife.com] a new mobile price comparison site for consumers designed to take the confusion out of choosing a new mobile phone contract. The price comparison calculator behind the site has received accreditation from telecom watchdog Ofcom, and will help address the £3 billion* wasted annually by mobile phone users on the wrong the contract.

CInergy International is a UK-based company that has been providing mobile market data and intelligence solutions to mobile network operators since 2003. Mobilife is built around the engine which has been powering call centre and retail systems of mobile service providers and supported more than 20 million customer** interactions across Vodafone, Orange, T-Mobile, O2 and Virgin Mobile. By putting this capability directly in the hands of consumers it aims to bring transparency and balance to a confused market.

Recommending the best deals for individual consumers’ needs

Mobilife is a mobile price comparison site which clearly recommends the best deal for consumers, based on the way they use their phone – rather than basing recommendations on deals that are the most popular or most heavily advertised. There are over 1 million mobile contract deals*** available to UK consumers. Mobilife analyses and updates these daily meaning that consumers can be sure the contract deals recommended are the best value deals available.

People can choose to either search for the best package for the phone of their choice or use Mobilife’s real-time bill analyser (currently in beta trial) which looks at the last three months of a user’s mobile bill via their online account and recommends the best contract based on their actual voice, text and data usage.

The free-to-use service can save consumers hundreds of pounds a year. An example of a higher data user who used the beta site saved £612.24 annually as a result of a Mobilife recommendation – enough to pay for a gym membership!

Brian Boroff, MD of CInergy International and Mobilife, commented: “Mobilife aims to make the complex and confusing process of choosing a new contract mobile deal easier and more transparent for everybody.. There are dozens of mobile deal sites out there, but these generally only advertise deals the mobile phone providers pay them to advertise or show most popular deals – which are often not the best value deal for the consumer.”

Delivering what consumers want

Mobilife has been awarded the Ofcom price accreditation scheme logo for meeting the terms of a rigorous independent audit. The audit checks whether the information provided to consumers is accessible, accurate, transparent, comprehensive and up to date, giving consumers the reassurance they need to know that the deals recommended by Mobilife are the best value available in the UK and updated every day.

Commenting on the accreditation, Ed Richards, Ofcom Chief Executive said: “Clear and accurate pricing information on mobile phone services is fundamental to consumer choice. Consumers can be sure that by using an Ofcom-accredited price comparison service they are going to be receiving accurate, transparent and comprehensive pricing information to enable them to choose the best mobile deal for them.”

Brian Boroff, MD of CInergy International and Mobilife, added: “Ofcom accreditation is a major step in our goal to delivering the best mobile price comparison service on the market, with accurate and up-to-date price comparison of every UK contract deal”.

– ENDS –

NOTE TO EDITORS

* £3b estimate assumes UK contract mobile market of 36,000,000 [Source: IDC 2009]. Based on a sample of 12,000 individual UK mobile phone bills analysed by CInergy over a six month period, the company found that 18,316,800 could switch to a cheaper tariff with an average saving of 30% per user. Average annual contract phone bill is £532.50 so UK contract mobile phone spend is estimated at £9,753,696,000. Average savings per customer = 30% so total UK overspend by contract customers = £2,984,630,976.

** Call centre retention calls and sales or retentions where CInergy data has been used in retail settings.

*** Source: mobilife data feeds

Mobilife™ is owned and operated by CInergy International (UK) Limited, based in London. CInergy was set up in 2003 by Chief Executive, Brian Boroff and Chairman, Richard Merrigan to deliver customer acquisition and retention solutions to UK mobile network operators. Its data and systems are currently relied upon by thousands of mobile network operator employees supporting some 30M UK customers. For further information about CInergy visit www.cinergize.com.

For information on Mobilife visit: www.cinergize.com or www.mobilife.com.

For more information:

For Mobilife / CInergy International:

Susanna Walker-Robson
Lansons Communications
Susannawr@lansons.com
020 7294 3665

Lauren Hunt-Morgan
Lansons Communications
Laurenhm@Lansons.com
0207 566 972

For Ofcom:

Amber Vassiliou

Media & Corporate Relations

Ofcom

ofcomnews@ofcom.org.uk

0300 123 4000

With the release of the iPad 2 today (25 March), Money4urMobile.com reveals that they have received 50 times more orders to recycle tablet computers in the past three weeks*, compared to orders received during the period 1 January to 2 March 2011.

With a number of tablet computers due for release in the coming months from developers such as Blackberry (Playbook), Motorola (Xoom), HTC (Flyer) and Dell (Streak), Money4urMobile.com predicts there will be a rapid increase in the number of consumers looking to exchange their tablet for the latest model.

Money4urMobile.com specialises in smartphones and tablet recycling and has introduced extra measures to ensure a hassle free customer experience for gadget lovers looking to upgrade including arranging swift collection of older generation iPads and tablet computers and guaranteeing personal contact with the seller to arrange collection.

Simon Dunn, of Money4urMobile.com, said: “We have seen a huge surge in tablet recycling in the past few weeks since the iPad 2 launch date was confirmed.

“We anticipate an increase in recycling orders over the coming weeks from consumers upgrading to the new model for the sought after Apple iPad 2 or one of the upcoming Android models.”

Money4urMobile.com offers fast next day payment and satisfaction guarantee meaning if you’re not happy with their valuation you get your order back for free.  To get the most cash for your old iPad it should be fully working functionally and be in good shape cosmetically. Eighty per cent of the iPads recycled already have even been sent in using original Apple packaging.

The service is simple: log on to www.money4urmobile.com; get a price for your iPad or phone and place your order, If your order includes an iPad our team will contact you to arrange a convenient time to collect your order, As soon as it arrives it’s graded and you are kept informed by SMS and email on the progress of your order.

ENDS

For further information, please contact Lorraine Alonzi or Sam Nickerson at Smarts on 0131 561 0422 or email lorraine.alonzi@smarts.co.uk

For more information regarding Money4urMobile please log on to www.money4urmobile.com or email info@money4urmobile.com

Notes to editors

* Announcement of the iPad 2 and release dates confirmed as 11 March in the US and 25 March in the UK.

About Money4urMobile

www.money4urmobile.com is a mobile phone and tablet recycling site, offering some of the most competitive pricing models across the widest range of handsets, tablets and manufacturers. For models received they are priced and graded with cash awarded the following day. For any customer not totally satisfied with the cash amount offered for their device money4urmobile team will return it completely free of charge.

www.money4urmobile.com has been helping people recycle old mobiles, tablets and ipods since 2008 paying out over £4 million to customers.  Money4urMobile focus on making things easy, offering best value and a great customer experience.

04 March 2011

MobileCashMonster.com, a leading online mobile recycler, is predicting the recent surge in mobile phone gaming could lead to an increase in people recycling their old mobile phones in favour of smartphones and other devices which allow for improved gaming.

A recent study commissioned by PopCap, found that 55 per cent of smartphone gamers now play video games most frequently on their phones, compared to 22 per cent who play on their PC, and 20 per cent on a traditional video games console.

This massive increase from 2009 research which found that only 17 per cent of gamers played most often on their mobile phones is being attributed to the popularity of smartphones such as Apple’s iPhone and others. With hugely popular games such as Angry Birds which is now getting close to passing the 100 million downloads mark.

Simon Dunn of Mobile Cash Monster added: “The cheaper cost of mobile phone games compared to console or PC games, coupled with the fact that mobile phone games are becoming increasingly easy to download, is clearly contributing to this huge rise in mobile gaming.

“However, what is particularly important is having the right device to play them on, and this really means a smartphone or something similar, which we believe will lead to a far greater demand for such devices. For those upgrading we predict that many will be looking to get rid of their phones quickly and easily for cash, turning to mobile recycling companies as awareness of them continues to grow.”

As a special offer during the month of March*, customers of Mobilecashmonster.com will also be entered into a draw to win an iPad – allowing savvy surfers the opportunity to do it in style.

The service is simple: log on to www.mobilecashmonster.com select your mobile model; place an order for an envelope; post it safely and payment will be received within five working days.

ENDS

For further information, please contact Lorraine Alonzi or Kate Forster at Smarts on 0131 561 0422 or email lorraine.alonzi@smarts.co.uk

For more information regarding Mobile Cash Monster please log on to www.mobilecashmonster.com or email info@mobilecashmonster.com

Notes to editors

*Prize draw details – winner will be drawn at random on or after 10 April 2011.

About Mobile Cash Monster

www.mobilecashmonster.com is a mobile phone recycling site, offering some of the most competitive pricing models across the widest range of handsets and manufacturers. For models received they are priced and graded with cash awarded within five working days. For any customer not totally satisfied with the cash amount offered for their device the mobilecashmonster team will return it completely free of charge.

Mobile Cash Monster doesn’t make revisions for cosmetic damage or light wear and tear and if customers aren’t completely happy with the price quoted for their old mobile phone, the recycling site will send it back for free.

Go to http://www.infosolutionsgroup.com/2011_PopCap_Mobile_Phone_Games_Presentation.pdf for more information about the PopCap survey.

sam nickerson – account executive – smarts

100 ocean drive  edinburgh   eh6 6jj   d +44 (0)131 561 0420 m +44 (0)7967 503912

t +44 (0)131 561 0401 f +44 (0)131 561 0419

visit us www.smarts.co.uk follow us  http://twitter.com/smartsscotland

follow me http://twitter.com/samnickerson