Category Archives: Advertising

Sturdy Luggage with Up to 60% Off at SportsDirect.com

As travelling abroad becomes more of a luxury than ever to the British public in 2012, sticking to a holiday budget will be an essential element to helping save money and spend wisely. Given that Air Passenger Duty (APD) increased on the 1st April 2012 (source- ABTA) for both economy and premium travellers, holiday makers are constantly looking for more ways to save money on other travel items.

SportsDirect.com, one of the UK’s leading luggage retailers, has recently reduced its range of suitcases and luggage sets to help cut the cost of travelling. Many of the suitcases, including full suitcase sets from trusted brands such as Dunlop and No Fear now have up to 60% discount on the reference price across a variety of styles.

For families, travelling on the cheap is now even cheaper with the SportsDirect.com discount on suitcase sets, available in sets of three through to six, everyone gets their own suitcase as well as a range of hand luggage options. Suitcase sets start from just £45 online and are available for 24 hour delivery.

Solo travellers, or holiday makers who prefer to travel light can take advantage of these amazing discounts too; the No Fear four wheeled suitcase is available for just £15 and can be used as hand luggage on major British airlines including British Airways, Ryanair, BMI Baby and Virgin*.

Wherever the skies take you, packing for the trip has never been easier or cheaper thanks to the SportsDirect.com deals. Log on at www.sportsdirect.com now to find the latest deals on all luggage and travel clothing. You can also keep up to date on all the SportsDirect.com news on the official Facebook and Twitter pages.

*All information correct at time of publishing. Please check allowance regulations direct with the airline before flying.

Get Smart with the Right Running Gear from SportsDirect.com

Recent studies documented on Runners World show that along with keeping your physical health in check, there is a strong link between running and a ‘younger, more nimble brain’ (RunnersWorld).

Results found in studies from the Proceedings of the National Academy of Sciences (PSNAS) show that running can rescue brain cells, improve our memories, sharpen our decision making and Japanese research shows that running can even help us juggle mental tasks such as organising and decision making.

So if you want to help increase your brain power as well as your muscle tone, hop on the treadmill or down the local park with a great range of budget friendly running gear from SportsDirect.com. The UK’s number one sportswear retailer stocks big running brands such as New Balance, Asics and Nike; including the popular Nike+ range, which can help monitor your running progress.

The online catalogue offers up a selection of running shoes, whatever your type. If you plan on hitting the treadmill, basic running shoes start from only £9. However if you’re more of the adventure type, you can grab durable trail running shoes from just £24.99.

Shoes aren’t the only thing that can get you on your way, running shorts, socks and shirts are available to order, including the Karrimor run t-shirts- which can help inspire should you lose any motivation!

If you planning on being a smart shopper as well as a smart runner, log onto www.sportsdirect.com today and kit yourself out so you can shape up, save up and swat up! Find the latest deals, news and tips too on the official SportsDirect.com Facebook and Twitter pages.

‘IT’S WHAT WE DO(TM)’ – DOMINO’S CAMPAIGN TO SHOWCASE THE PASSION BEHIND THE PIZZA BRAND

3rd June 2011 – Domino’s Pizza, the pizza delivery expert, is launching a brand campaign to showcase the company’s passion behind each pizza delivery.

The new campaign focuses on a range of Domino’s key areas including high quality ingredients, pizzas made freshly to order and deliveries to a vast range of locations in all weathers. The campaign features the new end line ‘It’s what we do’ and was developed by Domino’s long-standing creative agency, Big Communications, in conjunction with Arena Media.

Domino’s new brand campaign launches on ITV1 on Saturday night [June 4, 2011], with 30 and 40 second TV ads appearing at half-time during the England v Switzerland Euro 2012 qualifier and the Britain’s Got Talent final. The ad has been directed by Stuart Rideout of Ridley Scott Associates, with the voice of famous urban legend poet John Cooper Clarke and featuring the music track ‘Hunger’ by upcoming Sunderland band, Frankie and the Heartstrings.

Simon Wallis, sales and marketing director for Domino’s Pizza, said: “Domino’s has been in the UK for over 25 years and while our marketing activity in the past has helped to raise awareness and promote specific pizzas and offers, we wanted to use this campaign to remind consumers what we stand for. Domino’s has an extraordinary commitment to quality, service and hospitality and our aim is to deliver the ultimately convenient, feel good food. We wanted to highlight some of Domino’s core values that make us different from other pizza companies and to show we’ll always go the extra mile to deliver more for our customers – it’s what we do.”

The first TV ads will air on Saturday on ITV1, followed by further digital activity and press ads. For more information on Domino’s, log on to www.dominos.co.uk

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Notes to Editors

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

As at 27 March 2011, there were 672 stores in the UK and the Republic of Ireland. Of these, 530 stores are in England, 47 are in Scotland, 27 are in Wales, 18 are in Northern Ireland, one is on the Isle of Man, 48 are in the Republic of Ireland and one is a mobile unit.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in over 65 countries. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at www.dominos.co.uk and customers in the Republic of Ireland can order online at www.dominos.ie. In addition, iPhone customers can order by downloading the free Domino’s app.

For more information, please contact:
The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654
E: pr@dominos.co.uk

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