Category Archives: Advertising

‘IT’S WHAT WE DO(TM)’ – DOMINO’S CAMPAIGN TO SHOWCASE THE PASSION BEHIND THE PIZZA BRAND

June 03, 2011   Giulia   No comments

3rd June 2011 – Domino’s Pizza, the pizza delivery expert, is launching a brand campaign to showcase the company’s passion behind each pizza delivery.

The new campaign focuses on a range of Domino’s key areas including high quality ingredients, pizzas made freshly to order and deliveries to a vast range of locations in all weathers. The campaign features the new end line ‘It’s what we do’ and was developed by Domino’s long-standing creative agency, Big Communications, in conjunction with Arena Media.

Domino’s new brand campaign launches on ITV1 on Saturday night [June 4, 2011], with 30 and 40 second TV ads appearing at half-time during the England v Switzerland Euro 2012 qualifier and the Britain’s Got Talent final. The ad has been directed by Stuart Rideout of Ridley Scott Associates, with the voice of famous urban legend poet John Cooper Clarke and featuring the music track ‘Hunger’ by upcoming Sunderland band, Frankie and the Heartstrings.

Simon Wallis, sales and marketing director for Domino’s Pizza, said: “Domino’s has been in the UK for over 25 years and while our marketing activity in the past has helped to raise awareness and promote specific pizzas and offers, we wanted to use this campaign to remind consumers what we stand for. Domino’s has an extraordinary commitment to quality, service and hospitality and our aim is to deliver the ultimately convenient, feel good food. We wanted to highlight some of Domino’s core values that make us different from other pizza companies and to show we’ll always go the extra mile to deliver more for our customers – it’s what we do.”

The first TV ads will air on Saturday on ITV1, followed by further digital activity and press ads. For more information on Domino’s, log on to www.dominos.co.uk

- Ends -

Notes to Editors

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

As at 27 March 2011, there were 672 stores in the UK and the Republic of Ireland. Of these, 530 stores are in England, 47 are in Scotland, 27 are in Wales, 18 are in Northern Ireland, one is on the Isle of Man, 48 are in the Republic of Ireland and one is a mobile unit.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in over 65 countries. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at www.dominos.co.uk and customers in the Republic of Ireland can order online at www.dominos.ie. In addition, iPhone customers can order by downloading the free Domino’s app.

For more information, please contact:
The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654
E: pr@dominos.co.uk

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New Electric Chain Hoist Set to Win Greater Market Share

February 25, 2011   admin   No comments

In capacities from 125 to 5000Kg, the new LX chain hoist from Street Crane Company opens a new market segment and is certain to attract attention. Already the UK’s largest crane manufacturer and a major exporter, Street Crane has designed the new hoists for precise and safe lifting for a range of industries such as automotive, commercial transport, construction, aviation, light marine and general engineering workshops.

Flexibility was a key project goal – there are hoists to meet every need. Eye suspension models for stationary lifting, powered or push trolley options, standard height models or chain hoists configured for low/restricted headroom situations are just a few of the choices. Other options include choices of hoist and travel speed, dual speed hoisting, enhanced environmental protection to IP55 and variable frequency travel drives. IP54 is the default environmental protection standard and all models are suited for temperatures from -20 to +50 degrees C.

Safety is paramount. A slipping clutch provides overload protection and chain hoists feature high performance disk brakes. Plug and socket electrical connections simplify final fix installation. Limit switches can be set for both hoisting and lateral travel.

There are several answers to problems of height limitation. On low headroom hoists the hook rises to the side of the motor gearbox to give an exceptionally low profile. Where the available operating envelope for the hoist is more limited, the hoist can be installed between the beams of a double beam crane to give an even greater clear working height.

Control options include 48 Volt standard pendant control or remote operation by radio device for greater convenience and safety. Control units can be set-up for solo operation or to work twin hoists for tandem lifts.

Built for world markets, LX chain hoists have rated capacities expressed as Metric tonnes or US tons. A wide selection of motor voltages allows hoists to meet different national requirements. Products are fully tested and certified under relevant EU and other international regulations.

Street Crane is a world leader in overhead cranes and wire rope hoists used for factory applications requiring lifts of up to 200 tonnes. Andrew Pimblett explained, “The new LX hoists are aimed at the volume market and are ideal for localised workstations and production line applications where they might typically be used on jibs, monorails, and light track crane systems. It has taken many years to establish Street Crane as a global player in wire rope hoists and we are confident that the value offered by the LX electric chain hoist will be very attractive to our customers. Feedback from our international distributors has already been highly favourable.”

More information

Gus Zona, Tel. +44 (0)1298 812456 Fax. +44 (0)1298 814 945
Street Crane Company, Chapel-en-le-Frith, High Peak, SK23 0PH, UK
E-mail: admin@streetcrane.co.uk Web: www.streetcrane.co.uk

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Why Custard is too good for business

September 03, 2010   cmedia405   No comments

Custard Media – an SEO Agency in Preston – are continually expanding their client base worldwide, in a bid to become the number one choice for online marketing and SEO for a plethora of businesses looking to optimise their site online.

Over the past few months the company has seen a variation of clients come on board the Custard Media team in a bid to optimise their company website to reach number one rankings on search engine sites such as Google and Yahoo.

With customers such as Ulster Weavers – the Irish home textiles company – and Sofa.com the leading online sofa specialists, the client base at Custard Media just keeps growing as customers see positive results which is further helping their business to grow.

Many of the clients are passed on via recommendations through their current clients who are already really happy with the work and commitment Custard Media put in to their clients online projects. From linkbuilding to blogging the team at Custard Media cover a wide range of optimisation tools, services and techniques, covering all aspects of SEO to ensure their customers get to the top and stay there.

The dedicated CustardMedia.co.uk website features a selection of their customer case studies, proving the effort and work the team put in really does pay off, and that more importantly that the team know and understand exactly what they are talking about.

The team at Custard are a group of dedicated individuals who are passionate about the world of SEO. Upon joining the team and employing Custard Media as an SEO Agency, each client is assigned a dedicated Project Manager who will be the client’s point of contact throughout the whole SEO campaign.

Whether it is pay per click or press release submission, the team will closely monitor the client’s ongoing campaign and send reports each month about the progress and all results. The client can also liaise on a regular basis with the content team discussing ideas about articles, press releases, news stories, blog posts etc and approving all work before it goes live; leaving you in overall control of the project and what goes out.

For more information about the services Custard Media can offer, whether it’s online pr or social media marketing, then contact the SEO Manchester /Preston based company on 01772 781 830.

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