Online Press Release Distribution

One and a half million Sainsbury’s customers are in for an excellent surprise when they pick up their post in March.

Seven Squared has relaunched Sainsbury’s Fresh Ideas – a loyalty magazine mailed to top spending Nectar card holders – to give the title a fresher, stronger, more modern feel.
New editor Helen Renshaw has overseen a dramatic revamp of the Spring issue of the quarterly, introducing a friendly, conversational tone and clearer structure to help readers navigate the magazine’s content, which is customised into two versions – one targeted at families with school age children and the other focused on child-free homes.

The cover has been given a major overhaul to create a newsstand feel and strong identity – it now reflects the magazine’s promise to give readers ‘fresh ideas’.

New content, meanwhile, includes super useful, solution-focused recipe content plus new fashion, interiors and shopping pages with a strong, contemporary feel.

There’s also a new health and nutrition section dealing with issues such as food intolerances, food and drink matching advice and a regular Jamie Oliver feature.

Typical features include 20 Minute Meals offering readers speedy meal solutions, Jamie’s best ever Sunday roast lamb, a step-by-step guide to making cupcakes, hot new season fashion, retro-chic home style and tips on how to spruce up your garden for spring.

The new look has been created with the aim of making the magazine work harder for Sainsbury’s – more product mentions, stronger advocacy messages and more extensive news about promotions is embedded into the content without compromising editorial quality.

Launch advertisers have already responded well to the new look, giving the title its best results in over a year. They include Jacobs Creek, Weightwatchers, Bulmers, Cushelle, Jules Verne and Unilever’s Sure brand.

Helen Renshaw says: “This is a very different magazine to the one I took over last September.  I hope to have given it a friendlier, more modern feel and created a magazine that works harder for both client and reader. It now truly reflects Sainsbury’s wish to help provide shoppers with a useful and trusted source of advice on everything from the best way to make a Trattoria-style pizza at home to the best wines to drink with it.”
Seven Squared has published the title since its launch in October 2005 and in the most recent ABC’s announced in February this year for the previous six months, Fresh Ideas was one of the most widely distributed magazines coming seventh in the list of most successful customer magazines.

About Seven Squared

Seven Squared was established in 2007 following the acquisition of Square One Publishing by Seven Publishing Group. With total revenues of £30m, Seven Squared is now a top player in the fast-growing customer-publishing sector.
Clients include Sainsbury’s, ASOS.com, British Airways, Coutts & Co, Lawn Tennis Association, English Heritage, First Great Western, HBOS, Waterstone’s, Jobcentre Plus (part of the Department for Work and Pensions), Defra, St George, Alliance Healthcare, Highways Agency, Marks & Spencer, Metropolitan Police Service, First TransPennine, RAC, Skandia, Training and Development Agency for Schools and Vision Express.

For more information contact:
Jane Austin or Sam Solley at Persuasion Communications on 020 7485 4777 or 07989 953 938 jane@persuasioncomms.com / sam@persuasioncomms.com