PR professionals who score in the economic upturn, predicted for 2010, will be those who position themselves as strategic thinkers, says the lead feature in the November number of the e-newsletter PR Success Monthly.

The article – 10 fresh ideas for PR in 2010 – looks at what will mark out the winners from the also-rans in public relations next year.

“When an economy shrinks by six per cent – as Britain’s has done since the recession started – firms need to rethink their objectives and PR professionals should play a role in that,” says Peter Bartram, PR Success Monthly’s editor. “When objectives change, as they do during a recession, PR needs to make sure it stays aligned with the new priorities.”

In seasonal mood, the November number also contains a special feature called “Christmas comes early in PR land.” The article includes 10 story ideas PR people can use in order to generate some Yuletide column inches.

Financial journalist Richard Willsher tells what turns him on – and off – when he’s dealing with PR professionals in the e-newsletter’s “Five minutes with…” slot.

And there is also some quick advice on how to write press release headlines.

PR Success Monthly, published by New Venture Publishing, is free to PR and marketing professionals who register to receive it each month. There is an extensive archive of back issues, free to read, on New Venture Publishing’s website.

New Venture Publishing also publishes books about public relations and communications topics and runs PR training courses for PR and marketing professionals. The PR training courses include the Writing for Publication Masterclass, the Perfect Pitch Masterclass, the Perfect Press Release Masterclass and the Perfect Public Relations Masterclass.

The Perfect Proposals & Presentations Masterclass is aimed at owners and new business executives in PR agencies who want to become more successful at winning new business.

Press enquiries to: Peter Bartram on 01273 565505.