Mike Bokaie, founder and former CEO of Caspian Publishing has joined customer engagement agency Seven Squared as its new Director of B2B. One year after leaving Caspian, Bokaie has been given the brief to expand Seven Squared¹s growing portfolio of B2B communications, both online and through magazines.

Bokaie founded Caspian 14 years ago, having previously run the commercial arm of the Institute of Directors for 12 years. Caspian specialised in its own B2B titles, such as Real Business and Real Deals, along with a contract publishing division that included clients such as CIMA, CBI, HSBC and the League Managers Association.

Bokaie says “I am delighted to be working with such a group of highly talented and entrepreneurial individuals. Besides the abundance of talent at Seven Squared I was very impressed with the quality of their multi-platform offering of magazines, websites, emails, social media, SEO and video which will be available for all our B2B clients.”

Sean King, Seven Squared CEO says “We have wanted to bolster our B2B offering for some time and Mike has the expertise and the contacts to enable this for us.”

About Seven Squared

Seven Squared was established in 2007 following the acquisition of Square One Publishing by Seven Publishing Group. With total revenues of £30m, Seven Squared is now a top player in the fast-growing customer-publishing sector.

Clients include Sainsbury’s, ASOS.com, British Airways, Coutts & Co, Lawn Tennis Association, English Heritage, First Great Western, HBOS, Waterstone’s, Jobcentre Plus (part of the Department for Work and Pensions), Defra, St George, Alliance Healthcare, Highways Agency, Marks & Spencer, Metropolitan Police Service, First TransPennine, RAC, Skandia, Training and Development Agency for Schools and Vision Express.

For more information contact:

Jane Austin or Sam Solley at Persuasion Communications on 020 7485 4777 or jane@persuasioncomms.com / sam@persuasioncomms.com