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THE LTA APPOINT SEVEN SQUARED TO PRODUCE AEGON BRITISH TENNIS SERIES PROGRAMMES

June 11, 2010   samsolley   No comments

Seven Squared, the leading customer engagement agency, has won the licensed contract to produce the three event programmes for the AEGON British Tennis Series, following a competitive pitch managed by the Lawn Tennis Association (LTA).

The AEGON Championships at London’s prestigious Queen’s Club, AEGON Classic at Edgbaston Priory Club and AEGON International at Devonshire Park, Eastbourne, make up the AEGON British Tennis Series, the three grass court tournaments which provide a coherent and structured lead into The Championships, Wimbledon.

The objectives were to produce a high-quality souvenir item for those attending the tournaments, reflect the partnership between the LTA and AEGON, promote the British Tennis Series and inspire and encourage interest in the game and British Tennis, while maintaining a clean and contemporary look and feel.

“Seven Squared produced some interesting and engaging material during the pitch process which we felt reflected the status and prestige of the AEGON Championships and the rest of the British Tennis Series. We look forward to working with them and to seeing the end results,” says Chris Kermode, Tournament Director of the AEGON Championships.

Sean King, Seven Squared CEO said: “The Aegon Championships are one of summers perennial sporting favourites. Adding it to our existing sports portfolio that includes the League Managers Association and Wembley, builds on our strategy of developing a thriving sports division.”

About Seven Squared

Seven Squared was established in 2007 following the acquisition of Square One Publishing by Seven Publishing Group. With total revenues of £30m, Seven Squared is now a top player in the fast-growing customer-publishing sector.

Clients include Sainsbury’s, Coutts & Co, Lawn Tennis Association, English Heritage, First Great Western, HBOS, Waterstone’s, Defra, St George, Alliance Healthcare, Highways Agency, Marks & Spencer, Metropolitan Police Service, First TransPennine, RAC, Skandia, Training and Development Agency for Schools and Vision Express.

For more information contact:

Jane Austin or Sam Solley at Persuasion Communications on 020 7485 4777 or jane@persuasioncomms.com / sam@persuasioncomms.com

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SEVEN SQUARED SHRINKS SAINSBURY’S MAG TO FIT HANDBAG

June 10, 2010   samsolley   No comments

Sainsbury’s Magazine, the UK’s widest-read paid-for women’s monthly magazine with more than 4 million readers*, is to become the first food magazine in the country to launch a handbag-sized version.

The move to sell a handbag-sized magazine comes at a time when more and more shoppers seek recipe inspiration while actually in store, shopping. The new size makes that job easier; it will launch from the July issue, on sale 2 June.
The handbag-sized magazine, published by customer engagement agency Seven Squared, will be available in both Sainsbury’s Local and Sainsbury’s supermarkets and will supplement the main print run.
This size of magazine lends itself particularly well to Sainsbury’s Local, which are often smaller and have limited shelf space. The new format will be displayed in bespoke clip-on units.
With a unique mix of food and lifestyle content, Sainsbury’s Magazine offers its readers both recipe inspiration and ideas for their homes, families, health and holidays. It’s packed with tips and advice from some of the best writers in the business, including Jamie Oliver and Nigel Slater on food and Dr Mark Porter on health. The magazine continues to cost just £1.40.
Keith Black, Sainsbury’s News and Magazine Buyer, says of the move: ‘Handbag-sized has always been the obvious next step for Sainsbury’s Magazine. It has been a great success for women’s fashion magazines and we’re sure it can do the same for Sainsbury’s. With summer around the corner, we’ve timed it right to tailor the magazine to readers seeking cooking inspiration while holidaying both at home and abroad.’

Sainsbury’s Magazine has won the prestigious Periodical Publishers Association (PPA) Customer Magazine of the Year award three times – last scooping it in 2009 – and is the only magazine to have done so.

Seven Squared and Sainsbury’s Magazine have set about 2010 with similar vigour, with both the Noughties Food Awards in the February issue and whoopie pie recipes in the June issue proving big hits and receiving widespread positive coverage in the press, and the Sit Down Sunday campaign inspiring families to spend time together eating.
*reference: NRS January-December 2009

About Seven Squared

Seven Squared was established in 2007, following the acquisition of Square One Publishing by Seven Publishing Group. With total revenues of £30m, Seven Squared is a top player in the fast-growing customer-publishing sector. Clients include Sainsbury’s, ASOS.com, British Airways, Coutts & Co, Lawn Tennis Association, English Heritage, First Great Western, HBOS, Waterstone’s, Jobcentre Plus (part of the Department for Work and Pensions), Defra, St George, Alliance Healthcare, Highways Agency, Marks & Spencer, Metropolitan Police Service, First TransPennine, RAC, Skandia, Training and Development Agency for Schools and Vision Express.

For more information, contact

Jane Austin or Sam Solley at Persuasion Communications on 020 7485 4777 or 07989 953938; jane@persuasioncomms.com or sam@persuasioncomms.com

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SEVEN SQUARED TO CONTINUE TO PUBLISH “THE JOB”

May 19, 2010   samsolley   No comments

Seven Squared has been re-appointed following a competitive tender to continue producing The Job for the Metropolitan Police Service (MPS).

The Job magazine is a key strand of the MPS’s internal communications strategy and is well-read across the organisation. Seven Squared has been re-appointed to continue producing The Job for a further five years.

Seven Squared re-launched The Job four years ago, transforming it from a fortnightly newspaper to a magazine. It has subsequently enjoyed significant success, voted the winner of Internal Communications publication of the year at the APA’s in 2007 and the No. 1 Internal communications magazine by Communicate Magazine, in February 2009.

Jim O’Donnell, Head of Internal Communication at the Met Police said: “The Job is an informative and stylish magazine. Every edition is a chance to showcase the innovative and challenging work taking place across the organisation, and the individual features support one or more of our values. The Seven Squared team understand our audience and aim to strike a successful balance around content, layout, and design.”

The Job is a bi-monthly 32pp magazine. The initial contract is for three years with two possible extensions of 12 months. Sian Dudley, Account Manager at Seven Squared said: “The Police require a modern, targeted title that communicates well with its staff featuring editorial that helps them all in their jobs. We have a proven record in delivering The Job and shown that we can continue developing the title to the benefit of the MPS.”

The first issue to come out following the tender will be in June.

About Seven Squared

Seven Squared was established in 2007 following the acquisition of Square One Publishing by Seven Publishing Group. With total revenues of £30m, Seven Squared is now a top player in the fast-growing customer-publishing sector.
Clients include Sainsbury’s, ASOS.com, British Airways, Coutts & Co, Lawn Tennis Association, English Heritage, First Great Western, HBOS, Waterstone’s, Jobcentre Plus (part of the Department for Work and Pensions), Defra, St George, Alliance Healthcare, Highways Agency, Marks & Spencer, Metropolitan Police Service, First TransPennine, RAC, Skandia, Training and Development Agency for Schools and Vision Express.

For more information contact:
Jane Austin or Sam Solley at Persuasion Communications on 020 7485 4777 jane@persuasioncomms.com / sam@persuasioncomms.com

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