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Surrey-based software company leverages professional marketing consultancy for growth

Kendal, Cumbria – 17th May 2010 – Nectar Marketing today announced that is has been appointed as the strategic marketing consultancy lead for Surrey-based software company, Triometric. Following a review of Triometric’s go-to-market plans three months ago, Nectar has already impacted the Company’s event marketing results. Its most recent webinar boasted the largest number of attendees of any to date; a 40% increase on the previous one.

Matthew Goulden, Managing Director at Triometric explained, “We’re a privately held software and consultancy business with a 20-strong team servicing clients such as HSBC, Lastminute.com, Old Mutual Group and Thomson Reuters. In early 2010, Nectar was invited to review our entire marketing programme and submit recommendations,” continued Goulden. “We wanted to not only drive lead generation through its marketing, but to reflect our status as a growing and successful supplier of application performance management solutions.”

Neil Corrigan at Nectar Marketing, added, “Sometimes, a little professional marketing advice can go a really long way. Even if you’re already doing your own marketing, how well is it working? Could it be improved? If you enhanced your lead or enquiry generation by even 10%, it’s worth doing.”

The work that Nectar has done for technology company, Triometric is a good example of exactly that. A thorough examination of Triometric’s competitor landscape, opportunities, corporate materials, product and service offerings as well as all of the usual SWOT and PEST analysis followed.

Nectar delivered a comprehensive report, the broader results of which include a refreshed corporate identity, new website and an ongoing PR and analyst relations programme. At the backbone of this though was a new clarity on Triometric’s proposition and a series of customer case studies showcasing the tangible and quantifiable benefits of its offering.

The event marketing however, reaped an immediate return on investment. Nectar reassessed the language, positioning and calls to action of Triometric’s webinar content, to make it more relevant to the watching audience. Simply making the issues discussed more pertinent to that audience, had a dramatic effect.

Within three months of the initial review, Triometric reported that:

• New webinars devised and marketed by Nectar had one of the highest conversion rates from registrant to attendee.
• Also importantly, it had the largest number of attendees of any Triometric webinar to date; a 40% increase on the previous one.

For a free initial marketing consultation, contact Nectar by calling 07765 257627 or by emailing contact@nectarmarketing.co.uk

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About Nectar

Nectar provides the complete marketing service, from planning through to campaign management, helping clients to get more from their marketing spend and generate more business. Visit our web site for more details of our services and client work – www.nectarmarketing.co.uk

Presss contact:

Natalie Sutton
natalie.sutton@wisetiger.co.uk
+44(0)1252 739739/+44(0)7768 026197